Newswire Helps Guided Tour Client in the Mortgage Space Earn Feature Story in Industry Publication
NEW YORK, April 16, 2021 (Newswire.com) - Newswire recently helped an Earned Media Advantage Guided Tour client that offers mortgage-focused technology earn a feature story in a credible industry publication.
The article highlighted the release of the company's latest product that's intended to optimize an integral step in the mortgage process in order to reduce human error, turnaround time and cost.
The company first partnered with Newswire to increase brand awareness, improve SEO, boost website traffic, as well as create and nurture valuable relationships with industry publications to garner relevant earned media mentions.
To achieve these goals and more, as a Guided Tour customer, Newswire acts as an extension of their team to identify media opportunities, craft compelling stories, launch targeted campaigns, and provide reports on overall performance.
"A main focus of this partnership is to position our client as a fintech thought-leader, and this earned media opportunity is the perfect example of how we'll continue to build a name for them in the industry," said Amy Kauffman, Director of Media & Marketing Operations at Newswire.
By leveraging Newswire's industry-leading solutions, the client was able to deliver the right message to the right audience at the right time.
To learn more about how Newswire's integrated solutions are helping other technology companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
For more information, visit http://www.newswire.com.
Newswire | Director of Media & Marketing Operations
Categories: Mortgages and Loans