NEW YORK, October 19, 2021 (Newswire.com) - Imagine opening a business and not telling anyone. Odds are your growth would be excruciatingly slow. Companies that don't invest in consistent press release distribution are setting themselves up for a very similar scenario.
Press release distribution is a marketing vehicle that can amplify a company's message and secure valuable earned media mentions, building brand awareness, generating website traffic, increasing leads, and boosting sales.
That's why Newswire has created its Guaranteed Media Placements program to help small and midsize companies earn media coverage that will transform their business and put them in a position for long-term success.
Newswire's Guaranteed Media Placements help small businesses expand their reach by guaranteeing 10,000 impressions, links to your content on valuable media sites, promotion of your content through ads on media and section homepages, and more.
In addition to helping its clients land coverage in top-tier publications such as Business Insider, Cheddar, Forbes, The Wall Street Journal, People, and more, Newswire continues to help small and midsize companies secure local media mentions, too.
For Massachusetts-based companies, Newswire is guaranteeing media placements in publications such as The Boston Globe, Salem News, and the Boston Herald, to name a few.
"Local media mentions are an excellent way for brands to build awareness and maximize their exposure," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "We believe in the power of local earned media mentions and we're guaranteeing our clients' content will be featured in popular Massachusetts publications."
Local media placements are beneficial for a number of reasons including:
- Awareness - Local earned media mentions provide companies with the ability to build relevant local backlinks that can boost SEO performance and position the brand as an expert in the area. These placements can also be used to create social media posts. Before publishing, make sure the local publication is tagged in the post to increase reach and exposure.
- Targeting - Crafting compelling press releases that speak directly to a community is an impactful way to build a local presence. The level of targeting local media placements empowers companies to niche down and speak directly to their target audiences.
- Reputation - Connecting and building relationships with the local community through consistent press release distribution and earned media mentions will help create and solidify a positive reputation.
From enriched press release distribution networks to a robust SaaS platform that collects valuable campaign data, and access to its team of Media and Marketing experts, Newswire's MAP clients are gaining a competitive edge over their competition with each passing day.
If you're based in Massachusetts and want local press coverage in popular publications, act now and get a free Media and Marketing assessment and 10% off your next press release.
Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.
Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production and in a cost-effective manner that produces more value.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications