What Is Sponsored Content? Newswire Explains This and More in Its Educational Smart Start Guide

In this installment of its Smart Start educational resource series, Newswire shares everything business professionals need to know about sponsored content.

Newswire Publishes Smart Start Guide on Sponsored Content

For nearly 15 years and counting, Newswire has been offering press release distribution services to thousands of customers worldwide and continues to leverage its industry-leading solutions to empower the Earned Media Advantage.

When small and midsize businesses partner with Newswire, they can expect for its media and marketing experts to act as an extension of their team to identify media opportunities, compose compelling stories, launch targeted campaigns, generate reports on overall performance, and provide educational resources and information.

To build on the latter, Newswire has published a brand-new Smart Start guide that covers the subject of sponsored content. 

This educational resource covers a number of topics including:

  • The basics of sponsored content.
  • Examples of sponsored content.
  • The difference between native advertising and sponsored content.
  • And more.

As with any marketing campaign, success lies in the execution of the strategy. The same notion applies to sponsored content, as Content Science Review reports that when "implemented poorly, sponsored content and native advertising could weaken the credibility of publishers and brands."

"Sponsored content can be a powerful marketing tool, as it has the ability to help a company strengthen its authority and credibility as well as build a level of trust with its target audience," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "This guide provides a detailed overview of sponsored content and how it works in coordination with press release distribution to deliver the right message to the right audience at the right time."

Download the Sponsored Content Smart Start guide.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications 
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire


Categories: Media and News

Tags: newswire, pr, press release, smart start, sponsored content

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.