Newswire's CEO Talks Future of Press Release Distribution in PRWeek Article

Press releases?

That's what most marketers say with an inquisitive tone. That's because press release distribution has gotten a bad reputation over the years for being stale and old-fashioned.

But are press releases still effective? Can they amplify a brand's message? Are they the missing piece to a company's overall media and marketing strategy?

The answer to each of these questions is an emphatic yes.

Press release distribution is a powerful marketing vehicle when leveraged correctly. 

This was the topic Newswire's CEO and President, Joe Esposito, covered in a recent PRWeek article titled, "Press releases aren't dead, but this approach to them is.

In this article, Esposito encourages companies of all sizes to look at the cable industry to see how release distributors should change their strategy. 

"Once streaming companies started to innovate and allowed customers to select channels that addressed their content interests, lowered their costs, provided more control and improved value, the traditional cable model fell apart," he said. 

Much like with other facets of media and marketing, change is constant and for companies to utilize press release distribution to its fullest potential, they need to reassess their approach.

"'That's how we've always done it,' is a dangerous phrase in the business world," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications. "Joe's ability to clearly articulate the need for innovation when it comes to press release distribution can help companies who are paying attention make significant progress in achieving their goals."

As a technology company that's committed to customer success, Newswire continues to grow with the market and find ways to capitalize on press release distribution. In fact, its commitment is on display with its Media Advantage Plan (MAP).

This program gives small and midsize companies of all industries the opportunity to distribute the right message to the right audience at the right time through consistent and strategic press release distribution through Newswire's enriched distribution network.

Clients that are part of the MAP have collectively earned hundreds of media mentions, thousands of marketing-qualified and sales-qualified leads, and more search traffic for top keywords.

"For anyone who's serious about improving their results, this article is a must-read," Terenzio concluded. 

To learn more about how Newswire's integrated solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going-to-market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit http://www.newswire.com.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com

Source: Newswire

Share:


Categories: Business News

Tags: newswire, press release, press release distribution


About Newswire

View Website or Media Room

Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.