New Zealand's Leading Retail Company, the Warehouse Group Joins Wayin's Growing Client Roster

APAC growth continues as Wayin signs up leading New Zealand retail brand

Wayin, a Digital Campaign CMS platform that enables marketers and agencies to deliver authentic interactive campaign experiences today announced it has added leading retail company, The Warehouse Group as a client. The Warehouse Group will be using Wayin to run a range of a digital campaigns across their four owned brands, from new on-site product landing pages, in-store interactive screens, new mobile app based campaigns and interactive ads.

The Warehouse Group is one of New Zealand's largest retailers and consists of four main brands, including The Warehouse, Noel Leeming Group, Warehouse Stationery and Torpedo7. The Group focuses heavily on retail innovation and a commitment to community and sustainability, meeting the everyday needs of Kiwis by putting people and the environment at the center of everything they do.

Being a customer of Wayin will mean The Warehouse Group will now be able to take advantage of the Wayin platform to create interactive campaigns at speed and scale, and share them across their four branded sites as well as make use of the broad publishing opportunities the appstore unlocks for their internal marketing teams.

"The Wayin Campaign Appstore provides our marketers with the tools and the ideas to engage our customers and ultimately drive sales", says Timothy Kasbe, Chief Information and Digital Officer for The Warehouse Group. "It allows us to ideate very, very quickly, with each new idea and digital activation being shared across our multiple teams and brands. Cohesiveness across our teams and brands is critical to serving our customers, and Wayin is that central hub for our digital activations".

The Warehouse Group joins a growing client list in the APAC region for Wayin, including: AirNZ, TVNZ, Vodafone, Network Seven, and Smartone as well as a long list of global clients such as HP, News UK, Corus Entertainment and The telegraph Media Group.

"Adding such an iconic New Zealand company such as The Warehouse Group to our portfolio of global clients just shows the expanding demand companies have to offer interactive experiences that deliver a value exchange for consumers", said Scott McNealy, Founder of Wayin. "We are really excited to start working with the team and having them become part of our global strategy to connect the world's biggest advertisers and brands to the ever-growing Appstore".


About Wayin

Wayin, the Digital Campaign CMS platform enables marketers and agencies to deliver authentic interactive campaign experiences across all digital properties including web, social, mobile and partner channels. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like CNN, Coca Cola, MLB, AOL, Discovery and Vodafone. For more information, please visit

Media Contacts:

Francesca Heath

Director of Marketing and Communication, Wayin

Source: Wayin, The Warehouse Group


Categories: Business to Business, Marketing, Retail Technology

Tags: APAC, B2C, digital marketing, MARKETING, new clients, new zealand, retail, the warehouse group, wayin

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