New Squirro Webinar Addresses 'Mastering Virtual Selling for B2B'

Esteemed panel of digital thought leaders and global B2B sales pioneers offer best practices and real-life success stories, with attendees learning how to explore the value of technology to augment sales teams in B2B, and gaining insights from customer interactions across channels

Mastering Virtual Selling for B2B

Squirro, the Augmented Intelligence solutions provider, and Gartner Magic Quadrant Visionary company, is hosting a new webinar aimed at Financial Services, Manufacturing and other B2B sectors, which intends to give attendees the expertise required to master virtual selling and complete the transition from traditional sales methods.

The Mastering Virtual Selling for B2B webinar features speakers including Kamales Lardi, Managing Director Switzerland at Valtech and Thinkers360 'Top 3 Global Digital Transformation Thought Leaders'; world-renowned entrepreneur and VC Ariel Lüdi, who in 2013 sold Hybris to SAP for $1.5bn; and Squirro CEO and co-founder, Dr. Dorian Selz. 

The speakers will address topics around how digitization is disrupting traditional sales processes, key success requirements for the future of sales, and the role of augmented intelligence in B2B digital commerce, all based on best practices and their own real-life success stories.

"Traditional B2B sales is dying, and Gartner has predicted that by 2025, 60% of B2B sales teams will take a data-driven approach to selling," said Dorian Selz, CEO, Squirro. "This change requires a more digital-first mindset and a willingness to embrace augmentation. Sales teams and account handlers will have new tasks and responsibilities, an increasing scope of work, and vast amounts of unstructured data, including emails, call notes, reports, and more, spread across different systems. Automatically interpreting this data to extract actionable insight using augmented intelligence is key to success."

The webinar will be moderated by Gabriel Ruggli, CEO of C-Level, an exchange platform for Swiss executives. The speakers are as follows:

  • Ariel Lüdi, Founder, Hammer Team - after eight years as SVP of Sales at Broad Vision and Salesforce, he joined Hybris as CEO. He invested all his earnings into the company and even went into debt. In 2013, he sold Hybris to SAP for $1.5bn. Ariel will provide a practitioner's view on digital transformation in sales and advise on how sales leaders can equip their teams with the tools they need to build customer relationships successfully.
  • Kamales Lardi, Managing Director Switzerland at Valtech - the Thinkers360 'Top 3 Global Digital Transformation Thought Leader', will discuss leveraging technology in the new sales paradigm, illustrated with best practices around buyer-centric digital models and insight-driven customer relationships. 
  • Dorian Selz, CEO and Co-Founder, Squirro - the CEO of the global provider of augmented intelligence solutions and Gartner Magic Quadrant Visionary company. Dorian will show how to gain a competitive edge in sales with the use of augmented intelligence to extract actionable sales insights from unstructured data.

The Mastering Virtual Selling for B2B webinar takes place on:

Tuesday, June 28, 2022

EU / APAC: 10:00 CET / 16:00 SGT

US / CAN: 10:00 EDT / 07:00 PDT

Estimated duration: 45 mins

Webinar attendees will automatically be added to a raffle to win a copy of the upcoming book by Kamales Lardi, 'The Human Side of Digital Business Transformation.'


More information on Squirro can be found:

or contact Steven Grinberg, Sr. Marketing Director, Americas:

T. +1 (929) 416-3704 -

Source: Squirro