KUALA LUMPUR, Malaysia, December 15, 2020 (Newswire.com) - AFAB Asia aims to democratize how the fashion industry traditionally works and level the playing field for sustainable fashion designers. Striving to create a balance, their goal is to enhance customer awareness about what it means to be a "responsible fashion lover."
According to AFAB, the world of fashion has been dominated by fast-fashion, mass-produced disposables, and high-end luxuries. The industry has resulted in underpaid apparel makers, while independent designers struggle daily to survive, and professional ateliers become rarer and rarer. AFAB's online platform offers small-time designers a virtual tailor, personal stylist, and opens up limitless opportunities for designers, calling it "a platform where fashion dreams come true."
Retail is facing major setbacks since the pandemic, causing brick and mortar retailers to fight for survival. AFAB believes that the idea of struggling fashion retailers shouldn't be viewed as a holistic crisis for the fashion industry, but as an opportunity for independent fashion designers to join their creator-to-consumer platform, design new fashion trends, and contribute a greater influence in the fashion scene.
As tailor-made clothing ensures no unsold inventory, customers of AFAB can customize orders from current fashion designers that are located around the world. From technology deployment to marketing and shipping, AFAB works on fair practices of revenue-sharing and is a hassle-free business partner in global sales.
Indie Designers and AI
According to retail market analysts, fashion shoppers are shifting away from brick and mortar to online. However, shopping apps and e-commerce platforms are all generally the same. AFAB is shifting to personalize the customer experience by offering tailor-made clothing, and a highly intelligent AI back-end to offer "in-person" virtual services.
AFAB Virtual Trunk Shows
In partnership with the Council of ASEAN Fashion Designers, AFAB will onboard independent designers from each country's major fashion week. Vietnam International Fashion Week will be going digital via the AFAB platform, where designers can "Show & Sell". Users who download the AFAB mobile app can take part in AFAB fashion shows with user immersion, and share video clips on social media.
Source: AFAB Asia