MGTO-USA's 2019 Art Macao U.S. Launch Campaign and Macao's Mobile Cafe Achieve Seven Prestigious Awards in 2020
MGTO-USA Awarded eTourism Summit's ETSY Award, Travel Weekly Magellan Awards, iNOVA Awards, PATA Gold Award and Drum Award in 2020
NEW YORK, December 11, 2020 (Newswire.com) - The Macao Government Tourism Office USA (MGTO-USA) has recently been recognized with seven industry awards for two of its successful integrated campaigns in 2019, the Art Macao U.S. Launch Campaign and Macao's Mobile Café.
The Art Macao U.S. Launch Campaign, a five-month marketing, travel trade, public relations and social media awareness campaign, has been awarded five accolades, including: eTourism Summit's eTSY Award in "Best Content Marketing Program," Travel Weekly Magellan "Gold Award" in the Advertising Campaign category, iNOVA "Gold Award" in the Tourism/Travel category, iNOVA "Bronze Award" in the Government Agency category, and most recently, iNOVA "Grand Award" in the Tourism/Travel category.
In addition to the above achievements Macao's 2019 Mobile Café, a six-day consumer-facing food truck activation and integrated media campaign in San Francisco, has been awarded the Travel Weekly Magellan "Gold Award" in the Events Category, PATA "Gold Award" in the Marketing Campaign category, and as a "Finalist" in the Drum Marketing Awards.
"Our team is truly proud to see both the 2019 Art Macao and Mobile Café campaigns being recognized by these prestigious industry awards," said General Manager of MGTO-USA, Julie Avery-Cuesta. "We are honored by these accomplishments and hope to be welcoming international visitors to Macao very soon."
Beyond the industry recognition, MGTO-USA's campaigns garnered 53.2 million earned media impressions, 570-plus new passengers from the Art Macao campaign alone, resulting in an estimated $800K in direct tourism revenue for the destination, over 6,500 consumers reached via onsite food samples at the Mobile Café activation, hundreds of earned social media influencer posts, and ultimately an increase in nationwide awareness of Macao as a cultural and foodie destination worthy of any bucket list.
Located on the Pearl River Delta, Macao is the result of over 400 years of cultural exchange between East and West. Macao is easily accessible from the U.S., with connecting flights into Macau International Airport. Access is also convenient via Hong Kong, less than an hour away with ferry connections operating 24 hours a day, or through the new Hong Kong-Zhuhai-Macau Bridge. For the most recent information regarding border closures and destination updates due to COVID-19, visit www.macaotourism.gov.mo.
Senior Public Relations Executive, MGTO-USA
+1 760 803 6333
Source: Macao Government Tourism Office USA