MGK Marketing Attracts Talent With Travel Opportunities

MGK Marketing offers a uniquely interactive service that often requires team members to head out on the road. According to Erica, the firm's CEO, it has proven to be an effective way to attract talented associates.

​Innovation is king in the sales and marketing industry. At MGK Marketing, Erica and her team have found that offering a more immersive experience to consumers is exactly the kind of service brands are seeking. This has created a lot of opportunities for the firm’s associates to travel to new cities and experience new cultures.

“We believe in the power of establishing personal rapport with consumers,” Erica said. “It’s great for our team members as well. They have gotten many opportunities to meet new people and make an impact in different areas. Travel has become a big selling point when we are trying to recruit top-tier talent to the team.”

"We believe in the power of establishing personal rapport with consumers,"

Erica , CEO

MGK Marketing’s CEO Discusses Team Retreats

According to Erica, the MGK Marketing team travels for more than just campaigns on the road. They will regularly take retreats as a group. Additionally, Erica often sends groups of associates to conferences and industry events.

“Traveling together is an excellent way to bring the team closer,” she explained. “Retreats in particular have provided us with opportunities to learn more about each other. Seeing coworkers in a context other than the office can really deepen bonds and offer chances to develop personal relationships. We’ve even uncovered a few hidden talents that would have otherwise gone unnoticed.”

The greatest benefit, asserted Erica, is that travel makes her associates a little more focused on and invested in the team’s goals. This is especially true when they go on a trip as a group; however, even solo travel can bring new context to the firm’s objectives. Along with the added energy and excitement from new experiences, this benefit of travel has truly fueled MGK Marketing’s success.

“I have found that team members are also a little more confident every time they travel,” Erica continued. “Being in a new, unfamiliar place and succeeding helps to make the world seem a bit less scary. As such, traveling has encouraged my brand ambassadors to try new ideas and take risks.”

Getting out of their comfort zones and focused on driving business goals clearly has a positive effect on the firm. Not only does it attract new talent, it also adds energy to the office.

“Every time someone heads out on the road, he or she comes back inspired,” Erica added. “New thoughts and perspectives really help fuel our creativity. Business travel is a wonderful thing for both the firm and the team.”

About MGK Marketing

Marketing MGK Marketing is a full-service firm with a focus on goals. The team creates customized product launches that boost brand awareness. This leads to greater buyer engagement and market presence. The company’s experts are known for their determination and integrity. This image allows them to grow into new areas, and their progression heightens their ability to help brands acquire new customers. What’s more, their steadfast commitment to core values enables them to connect with even more businesses. MGK Marketing rises far above the rest. To learn more, visit mgkmarketing.com today.