Menadena Delivers E-Commerce and Digital Marketing Strategy for Membership Website
Sophia's Hearth turned to a local marketing agency for help when they decided to expand their offerings through a membership program for parents with young children.
KEENE, N.H., July 8, 2021 (Newswire.com) - When the team at Menadena got together with representatives of Sophia's Hearth in late-2020, the challenges were clear. Karen Lamoureux, executive director, and Laura Beatty, program director of Sophia's Hearth, wanted to expand the reach of their early childhood organization and its philosophies and programs through a new online business called Joyful Beginnings. Menadena had expertise in digital marketing and web design but was faced with the additional challenge of providing the basic requirements for a new business including branding and technology selection.
Working together with Ben Robertson at Menadena and graphic designer Laura Tobin, they developed an e-commerce website with a membership program supported by content marketing, SEO, and social media marketing.
"New venture strategy is fun and risky," said Robertson. "Joyful Beginnings benefits from the parent organization Sophia's Hearth, which has a proven track record and is internationally recognized in teacher training."
Over a period of six months, the team worked together through a process of in-depth discussions, diligent planning, and careful execution, and the Joyful Beginnings website debuted in May 2021.
"We chose Menadena because they are local and Ben had the right background to help us with what we needed, which was more than just a website," said Lamoureux. "Ben provided excellent strategic guidance on our brand and how to connect with customers."
The website engages users with a compelling blend of videos, blog posts, a discussion forum, podcasts, and webinars. Parents can sign up for a free trial and an affordable digital membership to gain full access to all of the valuable features of the website.
About Joyful Beginnings
Joyful Beginnings is an online community providing support, resources, and a sense of belonging to all those who share their lives with young children, pre-birth to age three. Joyful Beginnings is offered by Sophia's Hearth Family Center, an internationally recognized leader in early childhood that is based on the warmth and beauty of Waldorf education and the highly researched work of Emmi Pikler.
For more information, visit: joyful-beginnings.org or Like/Follow on Facebook @joyfulbeginningsparentingsupport and on Instagram @joyful_beginnings.
About Menadena
Menadena is an award-winning digital marketing and communications technology agency in Keene, New Hampshire. Menadena provides access to a world-class support organization, whose primary goal is to help customers identify and design digital marketing and technology solutions to deliver great customer experiences.
To learn more about working with Menadena, please visit www.menadena.com, or follow Menadena on Twitter @menadena_comms.
Source: Menadena
