Menadena Launches New Website for Mala Ocean Tavern

Mala Tavern's New Website

Launching a new or redesigned website for a business is like having a digital grand opening or grand re-opening. Websites, after all, often serve as the foundation of a business's online marketing efforts and serve as their digital storefront. So when an award-winning Hawaiian restaurant launches a new website, it is a significant step for that business. Such is the case with the launching of Mala Ocean Tavern's new web presence at

Digital marketing agency Menadena, based in Keene, New Hampshire, was chosen for the project. How does an award-winning ocean front restaurant in Maui choose a marketing agency and website design company halfway around the world to create their new website? First, Menadena designed the site for a sister restaurant of Mala Ocean TavernDown The Hatch, four years ago. Menadena continued to work with Down the Hatch in digital marketing including consulting on SEO, Google Ads management, and other digital marketing services. Mala Ocean Tavern also had some very specific requests for their website and had confidence Menadena had the resources to deliver.

Menadena worked with Mala partners Javier Barberi and Ashley Davis to design the site. Ashley said, "Working with Menadena was an absolute pleasure. From prior experience with our DTH website, we knew what Ben and his team were capable of creating. They really took our vision to heart and succeeded in delivering a beautiful and functional site for our guests to navigate. Along with knowing that our site is operating on the best SEO practices and standards, we couldn't be more pleased with MĀLA's new website. Mahalo a nui loa & aloha!" 

The new website includes significant enhancements including a focus on presenting the restaurant's brand cleanly and professionally. Other features include a virtual tour, e-commerce functionality, a client-controlled calendar to promote current events, and the integration of 3rd-party apps like Open Table and SpotOn to facilitate online ordering and reservations.

A significant feature of the new website is the capability to update elegant presentations of Mala Ocean Tavern's fresh seafood menu. Menadena was able to facilitate this through an easy-to-use solution for updates with minimal hassles. The Mala team can update their menus by uploading the same PDFs they use in the restaurant on the Menu pages and on a page customers can access through a QR code. This means less effort on the part of the Mala team and greater convenience for customers who wish to access up-to-date dining options on their computers, tablets, and phones.

Menadena Owner Ben Robertson talked about the spirit of cooperation it took in completing the website. "This is one of the most visually impressive and aesthetically pleasing websites we designed. The Mala team is committed to excellence and worked with us hand in hand throughout the process. We love working with customers like Mala and could not be happier with the results."

The site was funded by a grant to help the struggling restaurant and tourism industry in Hawaii during the challenges of 2020.

About Mala Ocean Tavern

Mala Ocean Tavern is an award-winning oceanfront restaurant featuring noted Chef Alvin Savella. The nationally known Chef, who goes by "The Kitchen Assassin" serves as Executive Chef for the Maui restaurant group that includes Down The Hatch and Breakwall Shave Ice Co. The Mala Ocean Tavern recently won 2020 Aipono Maui Restaurant Awards for Best Food, Best Overall, Best Seafood, Best Service and Best Value.

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About Menadena

Menadena is a digital marketing and communications technology agency in Keene, NH. Menadena provides services through a portfolio of more than 200 leading service suppliers. Menadena is best known for producing excellent results for businesses in e-commerce, education, and home services. Menadena provides access to a world-class support organization, whose primary goal is to help businesses identify and design the right technology solutions to serve their customers.

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Source: Menadena