Membrain Updates Price Model, Making CRM Free and Workflows Modular

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Since 2012, Membrain has been an innovator in the CRM and Sales Enablement market. With the Early Access launch of the latest workflow module – Account Growth –​ Membrain is introducing a new price model, making its CRM database free of charge, and each workflow and add-on module available for purchase individually, or in any combination.

“Traditional CRM vendors sell you a one-size-fits-none platform requiring heavy customizations and costly third-party plugins, which creates inflation of tools and costs,” says George Brontén, Founder & CEO of Membrain. “We’re turning that on its head. With Membrain, you pay for the workflows that drive best-practice behaviors, and you get the CRM database for free.”

The new price model also includes Lite users, who can access the CRM and all its productivity features and participate in workflows. This license type encourages cross-functional collaboration and contrasts the traditional price model, where all users pay the same price for the selected “tier.”

Membrain’s target customers operate in a business-to-business sales environment and are looking to improve sales effectiveness and make how they sell into a competitive advantage. The new price model intends to create more flexibility and make Membrain the natural choice for this audience.

The price model is live and fully transparent on This page also serves as a quotation tool for Membrain’s prospects and partners.

About Membrain

With clients in over 80 countries, Membrain is the award-winning Sales Enablement CRM for teams working with complex B2B sales. Membrain makes it easy for sales teams to execute their sales strategy to achieve consistent sales performance. The software provides sales professionals with continuous guidance through the entire sales process, while enabling sales leaders to coach their team to a higher level of performance. Continually optimize your sales execution and elevate your salespeople to become a competitive advantage. Membrain has won multiple awards, including the Top Sales Awards, and is ranked as a Top Performer by G2Crowd in four categories.

To learn more about and experience Membrain, visit​

Media Contact:
George Brontén, Founder & CEO

Source: Membrain