McFadyen Digital Adds Ed Coke as CRO and Gerald Heath as CTO; Expands Company Role as the Leading Advisor and Implementer of Ecommerce and Marketplaces

Sees Growing Adoption of Marketplaces by World's Most Influential Companies seeking to tap the Potential of the Platform Revolution

McFadyen Digital

​​McFadyen Digital, the leading advisor and implementer of Ecommerce marketplaces, today announced that it experienced a surge in its marketplaces business in 2018 with significant growth among large corporations. In 2019, McFadyen is poised for its best growth year yet with senior industry hires Ed Coke (Oracle & Publicis Digitas) and Gerald Heath (Lakeshore Learning & Premier Farnell) joining the company in strategic roles. Year 2018 saw McFadyen Digital being recognized as the Mirakl Partner of the Year.

With companies looking to Ecommerce and Marketplaces to tap the power of the Platform Revolution, McFadyen Digital saw high demand for its Ecommerce + Marketplaces services. For client Albertsons ($60 billion retailer with 2,300 store) McFadyen Digital launched a Digital Marketplace ( developed on the Mirakl marketplace platform and Adobe Magento to create an endless shopping aisle and introduce new products to customers. McFadyen helped Albertsons achieve their goal of expanding their product offering by adding 40K+ products into their marketplace from many third-party sellers within a few weeks.

In Brazil, McFadyen Digital has helped launch the Ecommerce website ( of Eletrozema, an affiliate of Brazilian business leader and conglomerate Grupo Zema, on the Oracle Commerce Cloud platform. The objective of the Zema website is to reach out to our emerging millennial customer across Brazil with a top-notch Ecommerce experience. Zema’s Brazilian customers now have access to a top-notch Ecommerce experience, namely, convenience, ease of access, 24-hour operation, and quick and easy inventory tracking.

Over the last two quarters, McFadyen Digital has hired Ed Coke as Chief Revenue Officer and Gerald Heath as its Chief Technology Officer. Adding to the roster of leadership roles, William Barrett Powell also joined McFadyen Digital recently as Director of North America Sales. As McFadyen’s Chief Revenue Officer, Ed will oversee all aspects of the company’s revenue goals, marketing operations, and sales operations efforts. With three and a half decades of sales leadership experience, Ed has served as Vice President, Global Omni-Channel Strategy, Retail Global Business Unit at Oracle, Group Vice President at ATG, and SVP Sales at Publicis Digitas. During the past two decades, he sold over $1 billion of Ecommerce technology and services. Ed most recently led the Oracle Solutions Group at Digitas (a Publicis company) and advises a number of emerging cloud companies that are innovating in the commerce space.

“McFadyen Digital is the unique market leader in Ecommerce + Marketplace solutions. There could not be a better time for us to address the marketplace needs of this time,” said Ed. “McFadyen’s deep industry experience in Ecommerce and Marketplaces spanning two decades is the exact solution that a whole new generation of companies looking to tap the platform revolution need in the decade ahead.”

As McFadyen’s Chief Technology Officer, Gerald Heath will articulate, own and develop the Company’s strategic technical direction with a specific focus on marketplaces. Heath is a passionate technologist with over 20 years of e-commerce experience spanning the b2c, b2b, consulting, cloud, enterprise platforms and infrastructure. He has served in a number of technical architecture and senior management roles delivering large scale online platforms in both the b2c and b2b spaces, delivering solutions for the likes of HP, Philips, Lakeshore Learning Materials, Liverpool, and Premier Farnell. In 2005, Gerald architected one of the world’s largest B2B Ecommerce platforms which generated over $1 billion per year online from 5 million SKUs merchandised in a dozen languages sold in 45 countries from servers hosted on 3 continents. He also is a founding member and thought leader in the Oracle Commerce User Group community, where he most recently served as Chairman of the Board at Pipeline Pros.

“I am delighted to join McFadyen Digital and work with a group of people who are so passionate about e-commerce, marketplaces, and the wider ecosystem,” said Heath. “McFadyen has significantly broadened their technology offering over the last 5 years expanding into digital marketplaces and cloud services, and our plans are to deliver best of breed e-commerce solutions with exceptional customer experience. I have a long-standing relationship with McFadyen Digital, having first worked with them as a customer over 12 years ago. I was always really impressed with the quality of the people and the deliverables from McFadyen, and so making the move back to the partner community was an easy decision.”

William Barrett Powell recently joined McFadyen Digital recently as Director of North America Sales. Barrett is a sales leader with deep experience in helping Ecommerce companies manage and automate business through SaaS solutions. Over his career, he has demonstrated the ability to create business opportunities and drive sales through strategic partnerships. In his most recent career roles, Barrett was one of the top performing Senior Sales Executives at ChannelAdvisor, a marketplace service provider, and earlier Head of Division, Sageworks Valuation Solution.

“I am excited to join the vibrant team at McFadyen Digital,” said William “I look forward to working with McFadyen Digital on high impact Ecommerce and Marketplace engagements that deliver top dollar value for our clients.”

About McFadyen Digital

McFadyen Digital is a global commerce agency focused on delivering Ecommerce and Online Marketplace strategies, technologies, and ongoing innovation. Our clients seek to delight their customers with innovative digital experiences that drive revenue and profits. During the past two decades, we have delivered hundreds of large-scale eCommerce solutions that cumulatively drive tens of billions of dollars of online sales.

With delivery centers in the United States, Brazil, and India, we offer our global clients the competitive advantages of rapid deployment, world-class quality, and reduced costs. We have recruited the highest caliber of staff through offshore channels for 15+ years and have the extensive exposure to this model of business and know how to make agile delivery result in value for our clients.

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McFadyen Digital
Thomas Gaydos

Source: McFadyen Digital

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