MBO Cinemas Malaysia to Install 3 New MX4D® Motion EFX Theatres by Q4 2017
First cinema chain to install MediaMation's newest MX4D product - The MX4D VR Motion EFX Pod
Los Angeles, CA, July 29, 2017 (Newswire.com) - MediaMation, Inc. (MMI), a US-based company and industry leader in immersive experiences for cinemas, theme parks and attractions announces that MBO Cinemas will roll out three additional MX4D® theatres as well as be the first cinema chain to install MediaMation’s unique MX4D® Lobby Pod. MBO will install MediaMation’s MX4D motion and special effects (“EFX”) cinema seating system in its Kuantan, Ipoh and Atria Mall locations by Q4 2017. The MX4D system offers a wide range of immersive effects, including pitch and roll motion seating, strobe lights, snow, fog and bubbles, and is currently installed in over 300 cinemas globally.
“MBO is thrilled to expand our network of MX4D theatres with MediaMation,” said Miriam El Bacha, Director of Operations, MBO Theatres.
“We are committed to delivering the most immersive cinema experience to our patrons, and have received extremely positive feedback since opening our first MX4D location last year.”
MBO Cinemas is also debuting MediaMation’s newest innovation, the MX4D Lobby POD, in its Kuantan location. The Lobby POD concept was first introduced at IAAPA in 2016, and has since been featured in the Coca-Cola booth at CinemaCon and CineEurope, displaying content created by Coca-Cola to highlight the POD’s unique marketing capabilities.
The MX4D Lobby POD features two MX4D Motion EFX seats and choice of curved display or VR headsets to view branded content, as well as trailers and games, for an exhilarating and entertaining ride. The POD is a cutting-edge lobby attraction, designed to increase dwell time and drive additional revenue for cinema owners. Featuring six high-profile areas for custom graphics, it enables exhibitors to generate revenue through third-party advertising, admissions and micro-transactions. This one-of-a-kind innovation is designed to excite and engage patrons, and encourage sharing on social media to increase cinema exposure.
“Our patrons expect next-generation experiences from MBO Cinemas, which is why we are so excited to be the first cinema chain in the world to introduce this completely immersive MX4D® Lobby Pod to bring a totally new way for them to be entertained before and after the show,” said El Bacha.
“We are very proud to expand our partnership with MBO Cinemas and debut our latest innovation, the MX4D Lobby POD, in Malaysia,” stated Dan Jamele, CEO MediaMation, Inc.
“MBO and MediaMation share a commitment to engaging moviegoers through the best in immersive technology, and we are confident that the new 4D theatres and Lobby POD will deliver MBO’s audiences a thrilling and entertaining experience that only MX4D can deliver.”
ABOUT MBO CINEMAS
MCAT Box Office Sdn Bhd (MBO) is the third largest cinema chain in the country, with 27 locations and 207 screens nationwide. MBO Cinemas will now offer MX4D technology in 3 locations, starting in Q4 2017. The cinema chain and also offers 2D film in all locations and 3D at Citta Mall, Subang Parade, Space U8, Harbour Place, Village Mall, Viva Home, KL Festival City, Galaxy Ampang, Heritage Mall, Kluang Parade, KSL City Mall, Square One, U Mall, Era Square Mall, The Spring Kuching, Brem Mall, Landmark Mall, MBO Sitiawan, Taiping Sentral, MBO Cinema Teluk Intan, Batu Pahat Mall, Alor Setar Mall, Kluang Mall, Imago Mall, and Teruntum Kuantan. MBO Cinemas offers Premiere Class hall in Citta Mall and The Spring Kuching.
ABOUT MEDIAMATION, INC.
For over 25 years, MediaMation, Inc. has provided innovative technology solutions to the Cinema and Themed Entertainment market and has expanded to the eSports industry in 2017. MediaMation is an interactive technology company and a worldwide leading supplier and manufacturer of patented technology for 4D/5D Motion EFX theatres and seats, including its MX4D® Motion EFX technology in 37 countries, 300 installations, 28,000 installed seats.
From concept to design, to installation, MediaMation, Inc. provides turnkey solutions for creating state-of-the-art 4D theatres, immersive esports theatres, virtual reality attractions, soaring theatres, and complex fountain shows for cinemas, theme parks, zoos, aquariums, museums, and FECs.
Joey Leffel, Director of Marketing, MediaMation, Inc.
Source: MediaMation, Inc.