Marketsmith Lands AFR® Residential Mortgage Account
Cedar Knolls, NJ, February 13, 2017 (Newswire.com) - Marketsmith Inc., the fast-growing, women-owned, data-driven integrated marketing agency, has been chosen by American Financial Resources Inc. (AFR®), a nationwide home mortgage lender, to develop and execute key digital marketing initiatives for 2017.
Marketsmith will support AFR’s two divisions: eLEND, which is a B2C, and AFR Wholesale, which is B2B. AFR Wholesale is celebrating its 20th anniversary this year.
"AFR chose Marketsmith for their unique data-driven approach to marketing, as well as their approach to understanding customers on a deeper level."
Jennifer LoBianco, AFR Chief Marketing Officer
“AFR chose Marketsmith for their unique data-driven approach to marketing, as well as their approach to understanding customers on a deeper level,” said AFR’s Chief Marketing Officer Jennifer LoBianco.
“Marketsmith’s extensive research and persona development for eLEND and AFR Wholesale is already enabling us to better understand each audience’s desires and challenges so we can communicate with them at the right time with the right message.”
According to Marketsmith President Jill Draper, “We’ve hit the ground running, and we’re finalizing SEO and SEM campaigns, as well as a social media strategy and content development. Our goal is to help AFR transform their business and drive better outcomes.”
About American Financial Resources (AFR)
AFR is a nationwide residential mortgage company with an outstanding reputation and is celebrating 20 years in business in 2017, and have funded over $3.5 billion in the past year alone. They have helped over 100,000 families all across America with their dream of homeownerhsip.
AFR is split into two divisions, servicing the consumer and wholesale sectors. AFR’s retail division originates loans under its eLEND (elend.com) brand, has residential mortgage banking licenses across the United States, while AFR Wholesale (afrwholesale.com), the company’s wholesale/correspondent division, serves a nationwide network of more than 1,000 wholesale/correspondent brokers and is the #1 203(k) lender in the nation (*Neighborhood Watch, US Dept. of Housing and Urban Development).
About Marketsmith Inc.
Marketsmith Inc. is a full-service, woman-owned media and creative agency that specializes in data analytics to drive better outcomes for our clients. Marketsmith is comprised of analysts, researchers, and innovators within a culture that values transparency, raises talent, and thrives in collaboration. Our goal is to use data to optimize brand communication and deliver greater ROI across all channels. Most importantly, Marketsmith does great work to do good things! For more information, please visit: www.marketsmithinc.com
Source: Marketsmith Inc.