Marketing Book, Are You Buying This?, States That Less Than Ten Percent of Americans Would Have Sex on Their Perfect Day

Advertising Executive J. J. Robertson Spills Consumers' Secrets in New Book, Are You Buying This? What Americans Think About Money and Life From an Advertising Propagandist. Available on Amazon.

​When advertising executive and account planner J. J. Robertson asked thousands of Americans to imagine their perfect day, as part of The American Meaning of Life Project (a nationwide statistically significant study), the most-cited activity, mentioned by over 25 percent of Americans, was “being with family.” The following also featured highly: going outdoors, eating dinner, going to the beach, and watching TV. But what about having sex?

Less than 10 percent of respondents spoke of having sex on their “perfect day.” The fantasies of those who did, according to author  J. J. Robertson, varied from “getting steamy between the sheets with their spouse for longer than three minutes to red-hot flings where nipples would be expertly attended to, rather than ham-fistedly twiddled like dials on a cooker, a little to the right and they might turn on.”

But as J. J. Robertson also explained in her new book, Are You Buying This?, sex statistics are as unreliable as the pull-out method.” Perversely for a researcher, she considers this “a good thing.” “Because,” she explains, “If exact data on sexual desire existed, folks giving answers on the far sides of a distribution curve could feel further pressured by society to conform and perform according.”

However, Robertson has also stated that, “For many Americans (particularly those with a specific dominant personality type), obliterating their laundry duties and other chores arguably rivals oysters as an aphrodisiac.” Because, as one of her respondents summed up, “On my perfect day, my husband and I would make passionate love and end up exhausted on freshly washed sheets smelling of lavender.”

For more, read Are You Buying This?. The book is available on Amazon and it will appeal to fans of books from the likes of Dan Ariely, Daniel Gilbert, and Dan Pink, which is why J. J. Robertson considered changing her first name to Dan.

Acclaim for Are You Buying This?

Are You Buying This? drips with intelligent emotional data, allowing you to understand how American consumers tick. A must-read for anyone in marketing or advertising.” —Derek Robson, Managing Partner, Goodby, Silverstein & Partners

“J. J. Robertson is the consumer madam of spend, baby, spend. This voyeuristic book sheds light on the American psyche and advertising.” —Kieran Hannon, CMO, Belkin International

"The advertising landscape can be a daunting battleground to navigate and I've always considered Robertson's perspective to be a cherished secret weapon. In Are You Buying This? her secrets come out of the bag. That's a great thing for all of us in this mad industry." —Tom Gilmartin, Lead, Creative Shop, Facebook & Instagram

About the book

In Are You Buying This? advertising executive J. J. Robertson takes us on a romp through the gray matter of American minds, as folks reveal their cherished dreams, secret pleasures, and daily frustrations. This entertaining, frank, and enlightening book contains answers to questions on what Americans covet (from kinky boots to cozy condos), how they feel about their careers, what makes their “perfect day,” their reactions to themselves when they look in the mirror, and the wisdom they live by as they search for the meaning of life.

About “The American Meaning of Life Project”

“The American Meaning of Life Project” is a nationwide statistically significant survey. To date, U.S. citizens who have answered the project’s questions proportionately matched the latest U.S. census on the ratio of men to women in America, and the ratio of residents in the Northeast to the South, West, and Midwest. While respondents closely matched the latest U.S. census on age distribution (although 30-plus-year-olds were slightly overrepresented), the ratio of Republican supporters to Democratic supporters, the ratio of atheists to those with religious beliefs, and the ratio of U.S. citizens by birth to naturalized citizens.

About J. J. Robertson

J. J. Robertson, a.k.a., the Brain Sucker®, has headed account-planning departments at award-winning U.S. advertising agencies. She’s presented research to Fortune 500 CEOs and has inspired top creative minds with her consumer insights. Robertson holds social science master’s degrees from UCLA and the University of Edinburgh. She lives in Virginia, where she excels as a tea drinker.

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Categories: Books, Advertising, Local News

Tags: Are You Buying This, Book, Consumer Insight, J. J. Robertson, Marketing

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