Maker&Son Defy BREXIT Uncertainty and Expand Into the US
Luxury furniture brand co-founded by third-generation Conran goes from strength to strength
BALCOMBE, England, September 3, 2019 (Newswire.com) - After only 18 months of operation in the U.K. and Australia, Maker&Son is now expanding into the U.S. and launching a flagship showroom in Tribeca in New York. This milestone move for the company is in response to the growing global demand for Maker&Son’s extraordinarily comfortable sofas, made by hand entirely from natural materials.
“We launched in February 2018 and, in 18 months, generated over $3.5 million in sales and proved that by focusing on comfort and the innovative use of digital technology that we can sell luxury furniture without the need for physical retail premises. We’ve developed a unique mobile showroom that brings one of our sofas to a customer’s door for them to try out. It’s proved to be hugely popular; people absolutely love the convenience of it. 50% of our sales come without a customer sitting on a piece of our furniture though. We’ve now proved the concept internationally, the U.K., Ireland, Melbourne, Sydney and New York, so U.S. expansion was the natural next step for us,” said Alex Willcock, CEO and Founder of Maker&Son.
Alex co-founded Maker&Son with his son, Felix Conran, grandson of Sir Terence. Felix, who has headed up product development, is relocating to the U.S. to run the business from New York.
Conran said: “We have partnered with one of the biggest luxury furniture manufacturers in the U.S. who are equally committed to the use of ethical, natural materials, great design and, of course, unprecedented comfort. We are so excited about our expansion into the U.S. The potential is absolutely huge.”
“Our customers love knowing the furniture they buy from us has been engineered to last a lifetime. There’s a growing community of people all over the world that want to buy once and invest in pieces that will be with them forever. It feels really great to be at the forefront of changing the way luxury furniture is made and sold.” said Conran.
This development comes after Maker&Son:
- Commenced manufacturing and selling in Australia within just two months of U.K. launch
- Developed a distinctive digital marketing campaign that has attracted over 2.5 million views
- Introduced a unique mobile showroom capable of 70%+ sales conversion
To learn more about Maker&Son, visit https://makerandson.com/ or visit https://www.instagram.com/makerandson/.
Maker&Son: We live in a world of over-production and consumption. Product ranges are vast, offering endless choices. Landfill sites overflow with products engineered to be replaced. Our seas are full of plastic. It is time to do things differently.
Source: Maker&Son