MacCase Launches New 12 MacBook Backpack

Compact design offers horizontal storage in vertical orientation for Apple 12 MacBook

MacCase has unveiled a new, compact, 12 MacBook backpack as part of their Standard line of laptop cases, bags and sleeves. The new nylon and polyester backpack holds Apple’s latest 12” MacBook laptop as well as any iPad in dedicated, specially designed internal compartments. The most innovative aspect of the design is the way the backpack stores the 12” MacBook: horizontally.

Finished in a dual textured, black exterior with twin side reflective inserts which provide nighttime visibility, MacCase’s latest backpack is perfect for anyone looking for a lightweight, day use bag. Other features include a main compartment tilt-away design for easy loading and unloading, “X” Brace air mesh rear padding and anintegrated top. A 6” x 6” x 1” Accessory Pouch for protecting cables, the AC power brick and adapters is also included. The 12 MacBook Backpack retails for $69.95 and is available at the company’s site as well as,, and among others.

"The ultra thin and compact form factor of the 12 MacBook allowed us to change the orientation from vertical to horizontal. The benefits to the customer are two-fold: Better protection for the fragile 12" MacBook due to it being completely inside the built in sleeve and an overall lower center of gravity making wearing the pack much more stable".

Michael Santoro, Chief Creative Officer and President of MacCase.

About MacCase

MacCase invented the Apple specific case market in 1999. The company offers two distinct products lines, one in nylon and one in leather that consists of a broad range of cases, messenger bags, sleeves, folios and backpacks for Apple MacBook, MacBook Pro and iPad models. MacCase products can be found at MicroCenter,,,, MacMall, Airport Wireless, Shoebuy, Technology Showcase, and Ebags. MacCase products can also be purchased directly from