LUX Associates Remains Committed to Core Values
LUX Associates' director of operations discussed the importance of staying true to core company values. She also shared tips on how to instill them in a professional team.
Phoenix, AZ, August 28, 2015 (Newswire.com) - Company leaders at LUX Associates understand that every business needs to find its higher purpose in order to achieve lasting success. That’s why they emphasize core values at every level of the firm. “If you want to show the world how your services are unique and innovative, each member of your team needs to be on the same wavelength,” stated Natalie, the firm’s director of operations. “That means staying true to your core values and living them on a daily basis.”
Making tough decisions is much easier when core values are at the heart of a company’s processes. The director explained, “We stress the importance of treating customers and business partners with the utmost respect. For myself and our other leaders, acting with integrity during every professional interaction is crucial. Every decision we make is filtered through those ideals, and I think it keeps our company on the leading edge of our industry. The people behind the brands we promote know to expect excellence and professionalism from our team members.”
"I like to ask for feedback about which values are most important to our people,"
Natalie, Director of Operations
“I also think that adhering to core values makes team members more engaged,” Natalie added. “When they know that company leaders act according to shared values, they feel inspired to do great things. Here at LUX Associates, we work hard to maintain a collaborative atmosphere based on mutual respect. Our continuing growth speaks to our success.”
LUX Associates’ Director Offers Suggestions for Instilling Core Values
Natalie applies several strategies to help instill core values throughout the LUX Associates organization. One thing that she does on a regular basis is encourage discussion about these critical values. “I like to ask for feedback about which values are most important to our people,” the director noted.
“It is also helpful to understand when efforts within the company have fallen short of important values. This can help management sharpen everyone’s dedication and commitment. It is also important to find out where your leaders’ perspectives on core values may differ from those of your team members.”
Another good way to instill key values through every level of a company is to post them in highly visible locations. Natalie commented, “I’m a big fan of putting our core values in writing and hanging them up in prominent areas. You will find the beliefs that we hold dear in our meeting rooms, break rooms, and even in entryways to our office.”
About LUX Associates
LUX Associates is composed of Phoenix’s premier brand specialists. The organization’s innovative approach to developing marketing solutions has resulted in rapid brand expansion for businesses of every size, from startups to Fortune 500 companies. LUX Associates’ team members are highly trained and poised to deliver exceptional campaigns that connect products with their intended consumer bases, thus positioning brands for continual growth and lasting success. LUX Associates’ commitment to helping businesses maximize their marketing ROI is at the center of all they do.
