CMOs of Healthcare Companies Are Leveraging TV Interviews to Build Brand Awareness

We saw your company on TV! Great interview!

Imagine someone greeting you with that statement. You'd feel pretty good about yourself as a Chief Marketing Officer and the positive impact your marketing efforts are creating. 

That's exactly what we aim to do for our clients through our Media Advantage Program (MAP) and our enriched press release distribution network.

As an industry leader in press release distribution, our team at Newswire knows a thing or two about helping small and midsize healthcare companies earn media mentions and make a name for themselves in their respective industries. 

In fact, we've helped our clients land features in newsletters, podcasts, and top-tier publications such as Business Insider, Entrepreneur, Forbes, and Reader's Digest, to name a few.

No matter the earned media mention, the intent is to always position our clients as thought leaders, build brand awareness, and generate a buzz that leads to increased website traffic, improved search engine rankings, leads, and most importantly revenue.

"Earned media mentions fan the flame of brand awareness," said Charlie Terenzio CMO and SVP of Media and Marketing Communications at Newswire. "Creating opportunities for our MAP clients to share and amplify their messaging to their target audience and relevant media puts them in a position to achieve long-term success."

For our healthcare clients, TV interviews are especially effective in elevating awareness, strengthening credibility, creating value, expanding reach, and managing their message. 

Appearances on network TV stations give our clients an opportunity to tap into markets of interested, local viewers. For example, our medical technology client was the guest of an interview on a popular NBC affiliate that serves more than three million people. This interview created an opportunity for the company to educate the audience on its wearable technology that targets pain at the source. 

But beyond the actual interview, TV appearances can act as pillar content that we encourage our clients to leverage in a variety of ways including:

  • Press releases - Creating and distributing a targeted press release through our enriched distribution network will help you get more mileage out of your appearance. This press release can share teaser information about the topic of the segment, provide some additional background details on your company, and should include a link to the interview. 
  • Social media content - Sharing your TV interview on your relevant social channels is a great way to build brand awareness, tout your earned media mention, and create a level of credibility with your audience. Don't forget to tag the station in your post to encourage engagement that'll expand your reach. 
  • Website - Consider publishing a blog post about your interview and adding it to your online media room to share your interview with website visitors.
  • Email marketing campaigns - Send an email to your subscriber list before and after your TV interview to generate a buzz and keep your audience informed of your appearance

"The healthcare industry is competitive and building brand awareness with consistent press release distribution and earned media mentions is what sets companies apart from their competitors," Terenzio added. 

Healthcare companies that are part of Newswire's MAP are empowered to create newsworthy stories, launch targeted campaigns, analyze campaign data, and continually refine messaging and strategies to meet and exceed their marketing goals.

If you want to earn media mentions and secure appearances on network television, we're offering free Media and Marketing assessments and 10% off your next press release.

About Newswire

Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.

Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.

To learn more about press release distribution or the Media Advantage Plan, visit and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire


Categories: Business News

Tags: newswire, press release, press release distribution

About Newswire

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Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets.