Leading Innovator of Medical Devices Utilizes Newswire's Earned Media Advantage to Showcase Its Life-Changing Technology
With a focus on Coronary Artery Disease and Peripheral Artery disease, the company looks to share its mission of meeting unfulfilled clinical needs to a broader audience.
NEW YORK, February 4, 2020 (Newswire.com) - A medical technology company known for its research and development of ground-breaking medical devices has joined Newswire’s Earned Media Advantage Guided Tour. The company, whose primary focus is the development of technology that serves patients with Coronary Artery Disease and Peripheral Artery Disease, looks to utilize Newswire’s industry expertise to grow its brand awareness and showcase how they help to improve the lives of patients around the world.
“We’ve cultivated a solid network of relationships in the media by working with companies in healthcare and the medical technology field,” says Charlie Terenzio, Director of Earned Media Strategy at Newswire. “By highlighting all the breakthroughs and technological advancements made through the pursuit of innovation and an emphasis on helping people achieve better health, we’re confident we can help to achieve the Earned Media Advantage.”
Developed in conjunction with Newswire’s industry experts, an integrated media and marketing communications plan was designed to streamline future media outreach campaigns and promote brand awareness. By creating a plan with a structure that prioritized national and industry trends as well as company announcements and technological breakthroughs, the company is better able to take advantage of future opportunities or adapt to a change in goals.
Customers can now transform owned media (press releases) into the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and increased sales. As a result, customers can lower their costs of press releases, increase the value of each release and lower paid-media costs while shortening the journey for the Earned Media Advantage.
The journey is designed to empower the Earned Media Advantage by developing a plan that is based on a media communications survey that defines press release content value and distribution. Customers are also provided a media communications calendar, services to set up, operate and manage media databases, media monitoring alerts, statistical analysis, reporting and media room news collection and sharing to ensure Customer Success.
Download How the Earned Media Advantage is Transforming Business and discover how to empower your go-to market strategies with the Earned Media Advantage: greater brand awareness, increased traffic, generate greater return on media and marketing communications spend and increased sales.
About Newswire
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn and experience Newswire, visit http://www.newswire.com.
Contact Information
Charlie Terenzio
Director of Earned Media Strategy
Newswire
Office: 813-480-3766
Email: charlie@newswire.co
Source: Newswire
