Jill Draper of Marketsmith Inc. to Speak at PSEG Event
Seeks to Encourage Other Companies to Join the PSEG Diversity Roster
Cedar Knolls, NJ, March 28, 2017 (Newswire.com) - Jill Draper, president of Marketsmith Inc., one of the fastest-growing, women-owned, data-driven integrated marketing agencies, will discuss her company’s experience as a diversity partner of Public Service Enterprise Group at the company’s [PSEG] upcoming 11th annual Supplier Diversity Procurement Fair in Newark, New Jersey.
“We were very fortunate to win the PSEG business in 2016 after a very comprehensive RFP process,” notes Draper. “I hope to share a message about the positive experience we’ve had with PSEG and to encourage other organizations to join the PSEG Supplier Diversity roster.”
"We were very fortunate to win the PSEG business in 2016 after a very comprehensive RFP process. I hope to share a message about the positive experience we've had with PSEG and to encourage other organizations to join the PSEG Supplier Diversity roster."
Jill Draper, President, Marketsmith
PSEG had record-level spending with diverse suppliers in 2016 with $472 million, or 17 percent of PSEG's total supplier spend, directed at minority-, women- and veteran-owned businesses. The company also helped the New Jersey economy in 2016 by spending nearly $2 billion with other New Jersey-based firms.
"As an officially certified Woman-owned and LGBT Business Enterprise, we look forward to PSEG’s event to make new connections and strengthen our business,” says Jill Draper, president of Marketsmith. “This opens new doors for us as a diverse organization, and we appreciate companies like PSE&G that strive to break down barriers and stereotypes in their contracting processes. “
Derek DiRisio, president, PSEG Services Corporation explains, "Our spending with diverse suppliers in 2016 was almost $200 million more than we spent just two years earlier. Our partnerships with diverse suppliers are critical to our company’s competitiveness, our quality and, ultimately, our success. Supplier diversity has been a part of the PSEG culture for more than 25 years, and we’re proud that we’ve been able to do more with this business community than ever before – and that is reflected in our numbers."
The event will take place on Tuesday, March 28, and will be co-sponsored by PSEG's partners, the New York & New Jersey Minority Supplier Development Council and the New Jersey BPU Supplier Diversity Development Council. These advocacy organizations are committed to assisting small minority-, women- and veteran-owned businesses develop relationships with companies throughout the region.
Public Service Enterprise Group (PEG) is a publicly traded diversified energy company with annual revenues of $9.1 billion. Its operating subsidiaries are: Public Service Electric and Gas Company (PSE&G), PSEG Power, and PSEG Long Island.
About Marketsmith Inc.
Founded in 1999, Marketsmith Inc. is one of the fastest-growing, woman-owned integrated marketing agencies. Born out of direct-to-consumer response marketing, our goal is to use data to optimize brand communication and deliver greater ROI across all channels using the patented algorithms of our iPredictus marketing analytics platform. WBE Certified, we employ a diverse mix of talented professionals and handle over $200MM in media billings. Most importantly, we do great work so we can do good things! For more information, please visit: www.marketsmithinc.com.
Source: Marketsmith Inc.