iRazoo Partners With Arkadium and Produces Record Engagement Rates

New York, NY, April 13, 2017 (Newswire.com) - ​​​​​​​iRazoo is a New York City-based online rewards site (GPT) where users watch videos, download apps, and complete offers and surveys in exchange for gift cards and cash (www.irazoo.com). It has a global presence, with users largely concentrated across North America.

To offer their active user-base additional content and reward opportunities—while growing monetization for the business— iRazoo partnered with Arkadium—the leading provider of innovative visual, interactive content for more than 450 of the world’s leading publishers—​​to launch a custom Arena of fun, interactive content including games, quizzes, polls and more.

"We conducted a comprehensive search for a partner who could serve fun content like games and quizzes and, from initial outreach to day to day management, Arkadium has been a pleasure to work with. Just as important, the Arena's content has the highest engagement of any content type on our site, which is not terribly surprising given our users' positive feedback."

Gregory Ziemak, Managing Partner

iRazoo’s Arena was customized to reward their users with points based on how they engage with its ad-supported content. The longer the engagement and the greater the user activity, the greater the reward.

Once the Arena was launched, thanks to iRazoo’s publicity and the Arena’s high degree of visibility, the floodgates opened.

Not only do a large percentage of iRazoo’s users engage daily with Arena content, they also stick like glue: session duration's average an unprecedented 35 minutes, with some days well north of 40 minutes.

Additionally, users visit an average of 11 pages per session, with a phenomenally low 8% bounce rate.

In fact, iRazoo’s session duration's and per-user-monetization—a mere six weeks after launching its Arena—became the highest amongst Arkadium’s global roster of 450+ partners. iRazoo has built a fun, engaging destination that draws a large volume of users and keeps them engaged for long periods—all while rewarding themselves with strong, sustained revenue at a record-breaking pace.

“We conducted a comprehensive search for a partner who could serve fun content like games and quizzes and, from initial outreach to day to day management, Arkadium has been a pleasure to work with. Just as important, the Arena’s content has the highest engagement of any content type on our site, which is not terribly surprising given our users’ positive feedback,” said Gregory Ziemak, iRazoo’s managing partner.

Finally, with added features like an iRazoo game of the week, leader board incentives and Facebook connectivity iRazoo continues to raise the bar with Arkadium and set the standard in the online rewards industry.

About Arkadium

Since 2001, Arkadium has been the leading provider of innovative visual, interactive and brand-safe content for more than 450 of the world’s leading publishers -- from giants like Time Inc, Gannett (USA Today, etc) and tronc (Chicago Tribune, LA Times, etc), to CNN, The Washington Post, TMZ properties and more. Arkadium’s suite of publisher solutions improves on-site audience attention, engagement and retention, increases reader loyalty, and drives new revenue.

About iRazoo

iRazoo is an online rewards and cash-back site where users watch videos, play games, complete offers and surveys in exchange for iRazoo points. Points can be redeemed for gift cards to popular stores, or exchanged for PayPal cash. iRazoo inventory is updated daily to provide ongoing opportunities for users to earn money doing everyday activities.

Sign up is simple and points can be earned immediately. Get started now at www.iRazoo.com. If you have questions, or are interested in becoming an iRazoo partner, please contact Gregory Ziemak at gregory@lead.com or 646-828-8439.

Source: iRazoo & Arkadium

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