Ideal Marketing Group Advances Goals for 2015
Aurora, CO, March 17, 2015 (Newswire.com) - The management team at Ideal Marketing Group has established the company’s goals for the upcoming year. “We are looking forward to a prosperous 2015,” said Johannah, the company’s president. “Our priority is to continue to develop our dedicated team. This will translate into increased innovation, high customer satisfaction, and continued business success.”
Ideal Marketing Group Emphasizes Team Approach, Introduces Leadership Program
"Leadership skills, such as over-communication and team recognition, are learned by doing,"
Johannah, Director
The executives at Ideal Marketing Group continue to emphasize team-based approaches to their work. “Our team focus allows us to work more efficiently”, says Johannah. “This gives us the competitive advantage to provide the most innovative solutions for the brands we represent.” In addition to working in tandem, associates are given opportunities to spend time together in social settings, such as charity events and company functions.
Through the company’s team approach, individuals are given chances to assume leadership roles on a project and organizational basis. “We recognize that our team members bring unique strengths to the business,” stated Johannah. “As a result, we encourage individuals to develop these abilities into roles of greater responsibility in the organization.” Company executives understand that through job transitions and coaching, up-and-coming leaders will begin to adopt skills such as leading by example and delegation. “Leadership skills, such as over-communication and team recognition, are learned by doing,” said Johannah.
Through the company’s program, participants receive off-site training from industry experts on a variety of topics. Subjects include balancing innovation with risk, improving team effectiveness, and developing a personal leadership style. An emphasis will also be placed on the importance of networking with peer groups and industry counterparts. This rigorous program will include periodic reporting against program-based milestones to the executive team. “We have high expectations from the future leaders of Ideal Marketing Group,” said Johannah. “The success of our company, and of our customers depends on their talent and leadership.”
Ideal Marketing Group Sets Team Development Goals
Throughout 2015, all team members will take part in development training. “Our policy is to provide a career path for every associate in the company,” said Johannah. All team members are given the opportunity to participate in cross-training and management training. “We provide a coaching program which pairs upper-level executives with newer team members. As a result, everyone has an opportunity to learn the business,” added Johannah.
The company’s team development program is based on all aspects of the business. “Setting goals each year is critical to our success”, says Johannah. “All elements of our business depend on it, including innovation, customer satisfaction, organizational recruiting and retention, and revenue.” As a result, management has defined a number of objectives and deliverables to be met during 2015. They include:
Implementation of Metrics to Measure Success: Setting goals to examine the company’s progress from a competitive and economic perspective.
Team Cohesion: Setting objectives to help teams to understand the company’s goals. Enabling teams to continually improve the company’s processes.
Knowledge Enhancement: Developing processes to examine how tactical decisions measure against strategic goals.
Cross-training: Providing opportunities for team members to learn from each other on a continual basis.
“By focusing on these key areas in 2015, we will be able to strengthen our business model,” said Johannah. “This will also translate into a better experience for our customers.”
About Ideal Marketing Group, Inc.
Ideal Marketing Group, Inc. is a team of experienced marketing managers dedicated to helping clients efficiently reach targeted audiences, expand market share, and sustain growth. Ideal Marketing Group, Inc.’s approach is centered on cutting-edge research combined with innovative outreach channels and on-site promotions. Their strategies are designed to deliver exceptional brand representation and memorable promotional experiences, which lead to stronger consumer rapport. The firm’s continued growth is a testament to their abilities to help clients realize their goals. Ideal Marketing Group Inc.’s portfolio includes a wide range of companies and organizations, from emerging businesses to Fortune 500 corporations.
