Explains 'How to Write a Press Release' via Content Guideline Smart Start

Among the thousands of press releases submitted each day, the team at shares advice on how businesses can ensure their story avoids any potential pitfalls. announces its 2020 Content Guideline Smart Start to provide customers and businesses a step-by-step approach for a successful press release. The guide shares useful advice that separates fact from fiction and provides a new perspective to demystify this trusted public relations tool.

As digital communications continue to shift with the #stayhome and work-at-home orders in today’s business climate, many companies will need to pivot their efforts online, via social media and through multimedia. Press releases provide a fundamental vehicle to deliver stories to media in industry, as well as directly to consumers. The experts at provide insider tips to take the guesswork out of submitting a press release for editorial review. 

“Through our customer feedback and conversations, we realized that many customers are looking for an easier way to submit a press release,” said Anthony Santiago, Account Executive at “While they are very passionate about their upcoming announcement, they commonly blur the lines between direct marketing and sales. On the other hand, we see companies use press release templates but miss the mark on developing a great story or hook.”

The Content Guideline Smart Start focuses on three simple rules to follow in order to meet the company’s press release distribution editorial standards. In addition, the cheat sheet provides tips to expand knowledge on optimizing content for both the reader and for the search engines. For companies and businesses looking for additional support, press release writing services are available from

Download the Content Guideline Smart Start for new insights and perspectives on how to write a better press release.

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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Categories: Distribution

Tags: distribution, guide, press release, smart


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