How the Internet of Things and Digital Marketing is Connected, by Dmexco 2016


The Internet of Things will pave the way for the next decade of predictive advertising. If the Internet moves into every thing and makes it smart from flower pots, to coffee machines, cars or sports arenas – what does this mean for digital marketing? The flower pot could tell you the preferred fertilizer, the coffee machine could order required spare parts automatically and could suggest coffee combinations according to your tiredness and activity level, the smart oven could tell you stories about the best way to prepare your steak, and your connected car could guide you to the next flower shop. New media models will evolve from intelligent things, connected wearables and the IoT. dmexco and Innovation World Cup Series have now officially kicked-off the DIGITAL MARKETING INNOVATION WORLD CUP at dmexco 2016 to drive innovation and foster the generation of new business and media models in this area.

Innovative techpreneurs from around the world are now invited to submit their solutions, from September 14th 2016 until May 31st 2017 in the categories of “POS & Retail”, “Digital Signage & Outdoor Media”, “Games & Events”, “Mobility & Transportation”, and “Smart Home & Tourism”. All participants will compete to become one of the “Digital Marketing Heroes” that will present their innovative ideas and solutions in front of +50,000 marketing professionals at the next dmexco. Participation is free of charge.

Frank Schneider, initiator of dmexco says “As global business and innovation platform we connect visions with real business. Together with the Innovation World Cup Series we are looking for the next mind-blowing solutions that connect digital marketing with the IoT and wearables. We are already very excited to get insight into inspiring new ideas for the digiconomy.“

Stay tuned for the next digital marketing wave.

For more information and free registration visit:


The DIGITAL MARKETING INNOVATION WORLD CUP is the worldwide innovation competition connecting digital marketing with the Internet of Things. The DIGITAL MARKETING INNOVATION WORLD CUP invites contestants from all over the world to submit innovative solutions in the areas of “POS & Retail”, “Digital Signage & Outdoor Media”, “Games & Events”, “Mobility & Transportation”, and “Smart Home & Tourism”. An international panel of industry experts select the most innovative solutions from among those entered, according to criteria such as level of innovation, marketability, and usability. Submissions are accepted from 14 September 2016 to 31 May 2017. For further information and registration, visit: Participation is free of charge. 

The DIGITAL MARKETING INNOVATION WORLD CUP is initiated by dmexco and Navispace. Additional partners include WT | Wearable Technologies, Kickstarter, as well as the regional partners Paris Region Entreprises, CSEM, AlpICT, Business OULU, Takomo, IT2Industry, Medical Valley, German Tech Entrepreneurship Center GTEC, ICT Cluster Bern, Team Cote D’Azur, Com4Innov, Innovative City, CSEM, Disruptive Week Milan, CapDigital, TAITRA, Government of Canada, Cluster Digital, and many more.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

You can find all the information as well as photographs, videos, and audio material from dmexco 2016 (September 14 and 15 in Cologne) at, and

Source: dmexco


Categories: Internet and Streaming Media, Multi-Media, Advertising, Digital Media Recorders and Players, Media Industry, Conventions, Trade Shows, Meetings and Events

Tags: BlogsRelease, dmexco, Eti Finkelstein, influencer marketing

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