Health Agencies Expand Communication Channels to Targeted Audience With Newswire's Value Pack Guided Tour
Medical companies, health & wellness businesses, and leaders in the fitness space can leverage Newswire's platform to target relevant audiences with ease.
NEW YORK, July 6, 2020 (Newswire.com) - The medical, health, wellness, and fitness spaces have all been impacted by the coronavirus in a major way, and each of the respective industries has had to adapt to the new normal created by the COVID-19 crisis. Newswire’s Value Pack Guided Tour (VP GT) offers a comprehensive communications platform that can be leveraged by agencies serving clients in the medical and health industries as they look to expand their market presence and rebound as the country reopens. The VP GT can be used to distribute company news, target new audiences, and deliver consistent, informative messaging to industry media and the general public.
Medical manufacturers have been tasked with providing equipment such as respirators, sanitizers, testing kits, and other vital items to healthcare institutions and pharmacies across the country. Companies specializing in health, wellness, and fitness look to the future to adopt new measures to modernize the supply chains and continue to implement telehealth services to better serve their customers. The VP GT can help businesses in both industries as they look to address their varying needs and goals to communicate with consumers and end-users on the progress being made.
“The medical and health and wellness spaces are similar in the sense that they are all providing products or services that are meant to better individual people, but the ways in which these kinds of businesses target their audiences and manage media, marketing, and communications campaigns differ from firm to firm,” said Erik Rohrmann, Newswire’s Senior Vice President and Chief Operating Officer.
The platform’s powerful filtering options puts company executives in control, as they are provided the means to create ‘customerized’ campaigns. Whether the focus is to target industry and trade publications to maintain a strong media presence or to target general health and lifestyle publications to expand a brand’s customer base, the VP GT has the ability to help businesses effectively distribute the right message to the right audience at the right time.
“Distribution, outreach, and follow-up processes are all important in terms of implementation and campaign success,” said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business.
“While the preparation stages are essential, having the right audience targeting can make a major impact when it comes to the success of a campaign. If you are delivering the right information to the right people, they will pay attention. It sounds simple, but without the right technology, it can be a complicated process. That is where the VP GT can help - it can make effective content distribution simple for CMOs and executive teams.”
The Value Pack Guided Tour gives medical companies and firms in the wellness space the ability to share their engaging content with attentive audiences through a flat-fee pricing structure. As a cost-effective corporate communications solution, the program offers agencies a wide array of options and distribution networks on one set price.
With the VP GT, agencies can pay upfront or monthly by selecting the number of distributions they need on a monthly basis for the 12-month term. Each distribution, as part of the Guided Tour, includes unlimited words, images and links and also includes four custom-built media lists. Agencies can choose between five different distribution networks including Digital, Digital Plus, State, National, Global or Financial, which include distribution to Google News, Yahoo News and AP.
To learn how you can find attentive audiences and launch effective media, marketing, and communications campaigns, navigate to the Value Pack Guided Tour for more information.
Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.
To learn more about how Newswire can help you, visit http://www.newswire.com.
VP of Earned Media Advantage Business
Categories: Medicine and Healthcare