Handmade Alpha Academy Brings New Hope to the Craft Industry

DAYTON, Ohio, May 29, 2018 (Newswire.com) - Bringing hope to confused crafters selling on Etsy - a global marketplace for crafts and creative goods - Starla Moore of the “Handmade Alphas” seller community announces the release of her upcoming Handmade Alpha Academy. Starla’s trainings have been embraced by Etsy sellers and crafters worldwide as a mentor of free resources on her YouTube channel (Starla Moore) and the developer of a thriving online community on Facebook.

“Everyone in my community kept asking for personal business coaching and consultations after they found my free videos on YouTube. Personally, charging by the hour isn’t my style,” Starla says, “so instead, I decided to compile all of my knowledge of marketing psychology into a step-by-step program that our students can digest at their own pace. I’m a mom and I know most mothers don’t have the time to schedule their day around weekly coaching sessions - nor do most newbie business owners have the money to pay for weekly sessions.”

Selling on Etsy is an extremely personal and intimate moment between you, as an artist, and another human being who appreciates your artistry. I think a lot of sellers on Etsy focus entirely too much on the creation aspect - which is fantastic. Don't get me wrong. But in order to be successful on the platform, there has to be a balance of craftiness and human psychology.

Starla Moore, Coach at the Handmade Alpha Academy

Starla Moore is a world-renowned jewelry designer who has successfully built her entire business on Etsy through systems of accountability, human psychology and a genuine passion for the customers she serves.

“To me, selling on Etsy isn’t simply about throwing crafts online. Selling on Etsy is an extremely personal and intimate moment between you, as an artist, and another human being who appreciates your artistry. I think a lot of sellers on Etsy focus entirely too much on the creation aspect - which is fantastic. Don’t get me wrong. But in order to be successful on the platform, there has to be a balance of craftiness and human psychology.”

Dolly, a current student of the Handmade Alpha Academy, creates handmade hair clips and accessories in her Etsy shop - KawaiiHairCandy. “Realizing I needed advice on how to make my shop grow, I joined a couple other Etsy handmade Business Groups and signed up for their courses - but they didn’t fit me,” Dolly confesses. “It seemed like they were speaking Latin, with all their big corporate style lessons and dialogue, they never got down on our level and talked or explained things in a real way that normal people could understand. It frustrated me … Then I found Starla - talk about a light in the dark! She teaches in a real-world way, plain speaking, no big words you need a thesaurus to understand; she makes things that once seemed too hard to do fun and easy.”

After following the guidance of the Handmade Alpha Academy, Dolly has completely changed the direction of her shop’s branding and has seen significant improvement in her customer engagement and social media outreach.

“I’ve seen a marked increase in both social media and in my shop in only a couple weeks. I know my shop will always be a work in progress, but this course has made that work load seem not so heavy anymore. The Alpha community is like no other.”

The Handmade Alpha Academy is a nine-module A-Z course that is scheduled to open for enrollment on June 1, 2018, for just 10 days to the public.

With hundreds of Etsy sellers (referred to as the Alphas) currently on the waiting list for summer enrollment, Starla is excited to welcome her newest group of students into the virtual classroom.

• For more information about the Handmade Alpha Academy or for an interview with Starla Moore, please write to starla@handmadealphaacademy.com. Media high-res photos available upon request.
• Media contact: Marc Moore, support@handmadealphaacademy.com
• www.HandmadeAlphaAcademy.com

Source: Handmade Alpha Academy

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