Alpha Holiday Bootcamp Prepares Crafters for Successful Season

Starla Moore, creator of the Handmade Alpha Academy, has created another fun fact-filled course for craft businesses to learn how to gain maximum exposure for this holiday selling season.


With many small handmade businesses struggling to get their products seen by online shoppers, Handmade Alpha Academy Founder and Coach Starla Moore announces her upcoming seven-day intensive bootcamp addressing this topic through holiday specific marketing. The daily trainings are designed to take the guesswork out of marketing products during the busiest time of year for handmade and product-based businesses selling on platforms such as Etsy, Amazon Handmade, Shopify, or individual websites.

During the seven-day bootcamp from Sept. 26 through Oct. 2, participants will have access to daily training courses to prepare their business for Cyber Week 2022. Sales during Cyber Week are generally a large portion of the annual holiday sales for online platforms. Last year, according to their 2021 Q4 Report*, Etsy's gross merchandise sales peaked at $43k per minute during their five-day cyber sale. 

In conjunction with the daily training courses, participants will gain access to additional resources to include:

  • Guided Marketing Calendar
  • Daily Holiday Marketing Tasklists
  • Social Marketing Templates
  • Holiday Marketing Graphics
  • Black Friday Marketing Sales Captions
  • Virtual Live Holiday Event Hosting Guide
  • Bullet-Proofing Holiday Policies Tips
  • Getting Featured in Holiday News and Media Guide

"I am also including a one-month eRank Pro membership for each participant in the Bootcamp," explains Course Creator and Coach Starla Moore. "I want to see every handmade and product-based business reach their full potential this holiday season."

As an extra bonus, on day seven of the bootcamp, Starla, her husband Marc Moore, and eRank CEO Anthony Wolf will host a live group coaching call to allow bootcamp participants to ask any additional marketing and holiday preparation questions that they have.

To learn more and get on the waiting list for the 2022 Alpha Holiday Bootcamp, sign up at A one-day 35% early registration discount will be available to those on the waiting list on September 19th before the course opens for general enrollment on September 20th at

 *Etsy. (2022 Feb 28). Q4/FY 2021 Financial Results.

Point of Contact

Name: Coach Starla Moore

Email Address:

Additional Information

Starla Moore is an Etsy coach and SEO expert, helping sellers to thrive through balancing proven science and psychology with data-driven strategy. Through her abstract and colorful teaching styles, Starla is best loved for breaking difficult concepts into fun and memorable practices that set a proven foundation for success. She is currently one of the world's leading Etsy YouTubers, a public speaker, the head coach and founder of the Handmade Alpha Academy for Etsy sellers, as well as a manager at, the most popular Etsy SEO tool.

Source: Handmade Alpha Academy


Categories: Small Business

Tags: Amazon Handmade, craft business, etsy, etsy coach, handmade alpha academy, handmade businesses, Holiday Marketing, Shopify, small business, starla moore

About Handmade Alpha Academy

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The Handmade Alpha Academy produces education and resources catered to sellers of the Etsy platform and handmade product industry.

Handmade Alpha Academy
PO Box 341036
Beavercreek, OH 45434
United States