GreekGear.com Celebrates 20 Years Selling Online

After 20 years, GreekGear.com continues to thrive as a top online seller of quality sorority and fraternity merchandise.

In May of 1999, Joseph Tantillo was sitting in the waiting room of his wife's obstetrician’s office, eager to find out if she was pregnant with their first child. He happened to pick up a magazine and flipped to an article about starting an online business that caught his eye. The article grabbed his attention enough to make him go home and immediately start working on an idea he had been thinking about since his days as an undergrad at William Paterson University in New Jersey. The idea was to sell Greek-lettered sorority and fraternity merchandise, like the kind he wore as a proud Phi Kappa Tau brother. 

Well, it turned out that Joseph's wife, Jill, was in fact pregnant, marking the official beginning of his budding young family! But a beautiful baby girl named Grace wouldn't be the only new arrival in their lives. Grace now works for Greekgear handling many of the social media responsibilities.

​Tantillo always had an entrepreneurial mindset, from the time he was a young boy—he just needed the right idea and platform to make magic happen. Reading that one magazine article on that fateful day inspired the birth of a million-dollar business. That same month, back in 1999, Tantillo launched GreekGear.com, an online store targeted for college students and alumni who are members of Greek-lettered fraternity and sorority organizations. 

20 years later, GreekGear.com is the premier online destination for fraternity and sorority members who want top quality, customizable Greek paraphernalia. Products sold include t-shirts, hoodies, jackets, jewelry, party favors, home goods, accessories, gifts, and hard-to-find items. The site receives millions of visits yearly from customers across the country.

Under the umbrella of his company, Express Design Group, Tantillo also owns and manages a number of other popular online stores including GreekU.comSpiritGear.com, GuidoGear.com, ChristianGear.com, and TshirtHub.com .

20 Years of Turning a Dream into Reality

On the 20-year anniversary of GreekGear.com, Tantillo reflects on the success of the website and his online merchandising business. During a period (the 2000s) when so many other internet businesses struggled to stay vital, GreekGear.com continued to thrive year after year by providing excellent customer service and unique merchandise to a growing market.

"When you're really excited about something, everything seems to fall into place,” Tantillo says. “From the moment the idea for GreekGear.com came to me, I was energized to make it a reality and a success. Now we're two decades in and looking forward to many more decades of providing quality fraternity and sorority gear to our customers.”

Express Design Group was chosen as one of the Inc. 5000 most successful companies in America. For additional information about GreekGear.com and Express Design Group:

Contact: Joseph Tantillo (CEO)

Phone: (618) 539-9998 x101

Email: jtantillo@inarush.com

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Source: Greekgear.com


Categories: Business

Tags: e-commerce, fraternity, greekgear, retail, sorority