Grammy Award-Winner Brandi Carlile Releases Official Music Video for 'The Mother,' Produced on Genero Platform

Video Created and Produced by All Female Team

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Grammy Award-winning singer, songwriter and performer Brandi Carlile’s official music video for “The Mother” premieres today. Released in celebration of Mother’s Day, the video was created by an entirely female crew on the Genero platform and depicts motherhood from a diverse range of cultures, religions, lifestyles and races.

Watch the video here.

“The Mother” comes from Carlile's critically acclaimed sixth studio album, “By The Way, I Forgive You” (available via Low Country Sound/Elektra), which won three awards at the 2019 GRAMMY® Awards. Carlile was the most nominated female artist at this year’s ceremony, including a nomination for Album of the Year. Produced by Dave Cobb and Shooter Jennings and recorded at Nashville’s historic RCA Studio A, the album includes 10 new songs written by Carlile and longtime collaborators and bandmates Tim and Phil Hanseroth, “The Mother” is the fourth official video released from the album, following “The Joke,” “Party of One” and “Hold Out Your Hand.”

Commissioned via creative platform Genero, “The Mother” video was produced by Jess Lowe Chaverri—a U.S.-based filmmaker who most recently produced Radiohead’s “Man Of War” video and directed CID RIM “Control” video.  

Of the project, Genero’s CEO Mick Entwisle shares, “Genero originally launched in the music industry, making music videos for artists around the world. Our global community of talented creatives now makes incredible video content across every vertical and allows record labels and brands to access a really diverse, creative pool of filmmakers. We were thrilled to work with Brandi and her team and to provide such a fantastic opportunity for female directors within our creative community.”

Genero is a creative platform that enables collaboration with a global community of professional creatives to produce video content for entertainment, advertising, consumer, publishing and media companies worldwide, quickly and more affordably. Learn more at Genero.com.

Credits:

Director: Jess Lowe

Producer: Claire McGirr

DP: Frances Chen

1st AC: Rachel Doughty

Production Coordinator: Nikki Refghi​

Featuring: Cheyenne Baer, Victoria Joseph, Snehi S. Kapur, Helena Paek, Sheila Williams and their families.

Editor:  Zoe Mougin

Colorist:  Sofie Borup

Senior Audio Engineer:  T Terressa Tate

Special thanks to Company 3, East of Normal, Final-Cut, Rock Paper Scissors NY & LA, Scheimpflug, Significant Others, SMUGGLER Inc. and to our mothers.

Source: Genero


Categories: Advertising

Tags: Brandi Carlile, creatives, diversity, female, Genero, Mother's Day, music video, production, The Mother


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