Flash Mob Creates Lasting Memory for Guests at Venue Re-Launch
As part of a venue re-launch in Central London, Viva Live Music, a company that provides high quality live music for private and corporate events in the South East, created the ultimate marketing tool.
Online, August 4, 2011 (Newswire.com) - At an event attended by over two hundred people in the travel industry on Thursday 21 July, the flash mob comprised of guests, venue workers and sound managers to provide the element of surprise. The flash mob performed favourite songs from the West End featured on Glee and danced for the audience, encouraging guests to participate, which provided a truly memorable and enjoyable experience for all present. Viva Live Music is very proud to be offering a new service that is unique and exclusive for its clients.
Viva Live Music has worked very closely with St Ermin's Hotel, a distinctly individual four star luxury hotel located near St James's Park, which has recently undergone an extensive £30 million refurbishment. St Ermin's has been brought back to life with its historically important architecture, sitting alongside dramatic textural interiors and the latest in cutting edge facilities. The re-launch event introduced the travel industry to this stunning venue and reminded guests that St Ermin's is a perfect base for business or pleasure and is a completely unique hotel in the midst of the London hustle and bustle.
Susan Heaton Wright, the Director of Viva Live Music, said "We specifically chose music from West End Shows for this event and, by chance, they have appeared in Glee. The aim was to provide entertainment for the guests which was memorable so that they would remember St Ermin's. The majority of the guests were females between the ages of twenty-five and thirty-five, so we organised a group of male performers who catered to that specific audience. The guests were delighted and became very involved. It was great fun!"
Viva Live Music was set up in 2005 to provide highly talented musicians for bespoke events. Using her experience, expertise and knowledge as an opera singer and organiser, Susan has arranged musicians for a very wide variety of events. Viva Live Music's musicians range from gospel singers and jazz musicians to classical pianists, string quartets, cover bands and everything in between. Susan focuses on creating a unique and memorable event with live music and has many fantastic services to offer for corporate and private events.