First Lite Launches Exclusive Whitetail Camo Line

KETCHUM, Idaho, March 31, 2021 (Newswire.com) - Hunting apparel company First Lite announced today its new proprietary camouflage pattern Specter, the first algorithm-generated camo engineered specifically for whitetail deer hunters. The new design was created via a nature-based algorithm that mimics naturally occurring patterns in the wild, which helps to distort and hide the human body. First Lite worked with seasoned whitetail experts to test the product in the field to ensure quality and efficacy. Designed to function in a wide variety of environments, Specter expertly transitions between locations and seasons. The pattern will be available across all First Lite whitetail hunting apparel. 

"The Specter line brings First Lite's whitetail hunting gear into the next generation and gives a new competitive edge to whitetail hunters," said Mark Kenyon, Member of First Lite's Whitetail Pro Team and host of the Wired To Hunt Podcast. "When it comes to concealment, I know that if I do my job right the pattern will do the rest. This is sure to be my go-to camouflage for elevated whitetail hunts for years to come, and we could not be happier to be sharing this line with our customers and partnering with some of the top brands in the outdoors industry so that Specter is available on guns to boots and everything in between."

As a company dedicated to preserving land and wildlife with its widely heralded Round Up for Conservation initiative that has generated over one hundred thousand dollars in donations to conservation not-for-profits, First Lite pairs the Specter launch with a new commitment to preserving the outdoors: First Lite's Camo for Conservation. A portion of all sales of Specter will go directly to the National Deer Association, the leading organization dedicated to preserving wild deer populations and habitats. 

"We're very excited about how our partnership has grown with First Lite, and the Camo for Conservation initiative is just the latest example of how we're working together for deer and hunters. A strong conservation focus is part of the fabric of the company, and this commitment further illustrates that," said Nick Pinizzotto, President and CEO of the National Deer Association. 

About First Lite

Born in the Rockies, First Lite is a high-end direct-to-consumer retail brand that designs and manufactures the very best in technical hunting apparel, from base layers and outerwear to headgear and gloves. First Lite is also about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of First Lite as an organization and a group of folks who love to hunt. The company is known for frequently partnering with conservation organizations to ensure wild game populations are preserved for generations of outdoorsmen to come. First Lite is based in Ketchum, ID and is a subsidiary of MeatEater, Inc.

For more information, please contact Frank Schembari at frank@javelindc.com or (704) 249-1430.

Source: First Lite