First Lite Hosts Grand Opening of First Brick & Mortar Store

Hunting and outdoor apparel company First Lite inaugurates retail store in Hailey, ID, with MeatEater personalities, music and giveaways

On August 26, First Lite will open its first-ever brick and mortar store in Hailey, ID. The flagship store will be an integrated shopping experience with the larger MeatEater family of companies, of which First Lite is a part. The store will have products available from all of its sister companies, including Phelps Game Calls and Fish Hunt Fight Gear and other brand favorites like Benchmade Knives, Vortex Optics, YETI and more. The store will prominently feature the full offering of First Lite products and lines, including its new waterfowl line of apparel and accessories. Shoppers can expect monthly in-store events like hunter safety courses, cooking and butchering demos, chats with First Lite ambassadors, and more.

As part of the store's grand opening, MeatEater personalities Ryan Callaghan, Sean Weaver, and Janis Putelis will be on-site to meet with customers alongside a day filled with live music, giveaways, and other activities. First Lite staff will be available for interviews and questions on the grand opening, plans for the store over the next year, and the company's expanding product lines. 

"We're incredibly excited to share the First Lite Flagship store with our community here in Hailey, Idaho, and with the entire First Lite family. As a direct-to-consumer brand, this gives us the opportunity to showcase our gear in person and provide custom shopping experiences for all of our customers," said Bridget Noonan, First Lite Vice President & General Manager. "Our first ever brick and mortar space will advance the way we interact with our customers and bring First Lite to the forefront of the hunting and outdoors apparel market."

"Ever since First Lite became part of the MeatEater family, they have been an integral part of our growth and the embodiment of where we are going as a company. We're proud to announce the next step in that growth with the opening of this beautiful new store in Hailey, where we can showcase First Lite's innovative products and the entire MeatEater family of brands, which we believe is the best gear on the market. We are excited to open this store to the community and all our First Lite customers," said Dan Chumbler, MeatEater CEO.

The flagship store was designed and constructed by Barclay Thompson, founder of Tiny Machine Inc., a firm specializing in retail store design and branding located in Ketchum, Idaho.

WHO: The First Lite Team joined by MeatEater's Ryan Callaghan, Sean Weaver, and Janis Putelis 

WHAT: First Lite + MeatEater Flagship Store Grand Opening

WHERE: 111 N 1st Avenue, Hailey, ID 83333

WHEN: Aug. 26, 2022, at 9 a.m.-8 p.m. MST. Live music and open bar beginning at 5 p.m. MST. 


About First Lite

Born in the Rockies, First Lite is a high-end direct-to-consumer retail brand that designs and manufactures the very best in technical hunting apparel, from base layers and outerwear to headgear and gloves. First Lite is also about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of First Lite as an organization and a group of folks who love to hunt. The company is known for frequently partnering with conservation organizations to ensure wild game populations are preserved for generations of outdoorsmen to come. First Lite is based in Hailey, ID, and is a subsidiary of MeatEater, Inc. 

About MeatEater, Inc: 

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment. MeatEater is the parent company of First Lite, FHF Gear, and Phelps Game Calls. MeatEater is based in Bozeman, MT.

For more information, please contact Frank Schembari at or (704) 249-1430.

Source: First Lite