FHI Brands Acquired by Luxury Brands to Expand Beauty Portfolio

FHI Brands has been added to Luxury Brands LLC's growing portfolio of brands, as announced by Luxury Brands today. The acquisition enables Luxury Brands to rapidly expand into the beauty business and will bring resources to drive FHI Brands' full force growth, expand distribution and boost the e-commerce business along with a significant investment in research and development to continue delivering innovative products.

“Luxury Brands is growing rapidly. We’re excited to expand our business to the hair category with FHI Brands’ amazing range of hair products. This acquisition will allow us to deliver on our vision of becoming the prime solution for today’s busy beauty lovers,” said Michael Dodo, President and CEO of Luxury Brands LLC. “The grounds of FHI Brands success are based on its people; its dedicated team will continue playing a critical role, providing consistently high product standards and a continuous commitment to deliver the brand’s promise,” added Dodo.

Luxury Brands plans to bring its expertise and resources to drive full force growth, expecting to expand distribution, boost marketing support for brand building to engage consumers, and provide customer service excellence, with a significant investment in research and development to facilitate future innovative products and improve the beauty industry with the latest technology.

The company has moved its corporate headquarters from the city of Valencia to Norwalk, California, providing the same great quality and innovative hair solutions for all customers.

ABOUT FHI BRANDS:

FHI Brands includes FHI Heat®, STYLUS™, NEO BOND™, Hair Veil™ and Daily Beauty. FHI Heat is a world-renowned provider of Professional Hair Care products, offering the industry’s highest quality and most technologically advanced hair tools. STYLUS, the award-winning tool innovation, is part of a collection of thermal styling brushes that has generated buzz from fans worldwide. It’s the winner of the Stylist Choice Award for Favorite New Innovative Hair Tool. Hair Veil Powder Hair Filler is a game-changer for fine hair, creating the appearance of thicker, richer, fuller hair while eliminating shiny spots, exposed scalp and camouflaging scars. Daily Beauty care and styling products provide smooth, shiny, frizz-free hair. Neo-Bond is a revolutionary formula that instantly repairs and protects the hair during and after all chemical services. For more information visit FHIBrands.com or call Toll-Free 1-877-344-4328.

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FHI Brands
15301 Blackburn Street, Norwalk, CA 90650
For further information contact:
Maria Naranjo
Marketing & Communications

Source: Luxury Brands LLC

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Categories: Business News, Beauty and Personal Care, Industry News

Tags: Beauty Industry, Hair, Haircare, Hairstyle trade