Facebook Officially Launched Facebook Deals To Challenge The Dominance Of Groupon

Online, April 28, 2011 (Newswire.com) - According to China wholesale epathchina news, Facebook officially on Tuesday launched the network group buy services in 5 cities of the United States, which includes a wine tasting, concert tickets and coupons. Then Facebook has reached the group buy market with increasingly intense competition.

Facebook users can visit the Facebook website to directly purchase group buy coupons in Facebook Deals. By using these coupons, you can buy a discount sale. Facebook will obtain a certain percentage fees from the transaction, but at the moment the company did not disclose the exact percentage.

With the launch of group buy services, Facebook as a new heavyweight player, would reach the group buy market ruled by Groupon for several years.Google had been planning to spend $ 6 billion for acquiring Groupon, but the latter refused.Last week Google announced that it will test firstly group buy services- Google Offers in Portland in the U.S., and plan to further extend it to San Francisco and New York. In December last year, Amazon also announced it would invest 175 million dollars to the second-largest U.S. group buy site - LivingSocial.

Facebook is currently the world's largest social networking platform, with over 500 million users, the company hopes to promote their group buy services to be different from other companies' traditional group buy services with social interaction experience.

Now Facebook group buy services are mostly related to the collective activities - such as collective rafting trips, etc., rather than individual activities ,such as the purchase of a discount jeans. Facebook users can easily forward the interesting group buy news to its Facebook friends through the website itself.

most of the current revenue of Facebook comes from online advertising business. But some bulk wholesale electronics epathchina analysts believe that local businesses can also attract new customers by taking advantages of mobile technology and the social networking to provide consumers with coupons.

Epathchina analysts also said that in addition to Facebook inherent characteristics of social networks, Facebook's independent online payment system Facebook Credits will also enable the company to gain important advantages when selling the group buy coupons. At the same time, Google will also be benefit from the mobile technology and the advantages of mobile payments by virtue of Android products.