In Order To Increase Advertising Revenue Twitter Will Launch New Ads Plan

Online, June 24, 2011 (Newswire.com) - According to ePathChina reports, informed sources from China discount electronics store ePathChina said today, Twitter is prepared to insert paid message into the user timeline, and implement it in about two months in order to increase advertising revenue.

Over the past few weeks, Twitter has been trying to convince advertisers that paid promoted tweet plan is not an experiment. This message does not appear in the Twitter search or Hootsuite, it will not suffer the treatment as the "Promoted Trends" , but it will appear at the site corner where a few Twitter user pay attention to it. The company now is exploring ways to ensure that users can see the promotion of the message, to make it "has the sticky", the message is always displayed in the most forward position of the user browse.

It is reported by China wholesale & drop ship supplier ePathChina that, Twitter will mimic the Google search advertising system, once user input a related terms in Twitter search engine, the promoted message will be displayed. Twitter also provides promoted trends and promoted account two advertising products, the former displays at top of the list of the most popular topics on Twitter, the later appears in the recommended list of user interest.

Users will also see Twitter messages given by their concerned brands in the front position of the timeline even if this message is issued a few hours ago. Twitter client has also introduced "QuickBa" feature into the iPhone to prominently display the "promoted trends" in the user timeline, but the service at the beginning of this year led users' widespread dissatisfaction, they have asked Twitter to cancel the function.

Whether the advertisers support this idea to promote Twitter to be profitable is still unclear. According to market research data, Twitter's revenue this year is expected to reach about $ 100 million, compared with Facebook,the later gains of only display ads is expected to reach $ 3.5 billion. A well-known Twitter income plan China cheap electronics wholesale ePathChina executives, said: "Twitter is working to increase advertising revenue, though more slowly. For example, Twitter integration of next-generation iPhone mobile software is a major initiative."