ETONIC Holdings, LLC, Partners With Ray Cook Brands to Manufacture and Sell Golf Shoes and Accessories

Ray Cook Brands adds the Etonic brand to its stock of well-known golf accessory and equipment brands.

Etonic has chosen Ray Cook Brands to manufacture and sell golf shoes, gloves, and other accessories under an exclusive Worldwide License. Etonic will be sold to an established network of golf specialty, green grass and internet accounts. Etonic will join a stable of established brands which already include Ray Cook, Hot-Z, Solus and Bullet.  

“We are excited to add a partner with such an iconic name as Etonic to our manufacturing lineup,” says Thomas Rath, CEO of Ray Cook Brands. “Etonic will be a key addition to our line of golf equipment. It’s exciting to be a part of bringing this leader in footwear back to the golf industry.”

Founded in 1876 and re-branded as Etonic in 1976, the Company has an established brand heritage in the golf and running categories and has long been recognized as a leader in product performance and innovation. Known by consumers for its “First One There,” motto, Etonic developed the first golf shoe with GORE-TEX® and also introduced Dynamic Reaction Plate sole technology to the running market. Etonic continues to develop new ways to help athletes feel and perform better, most recently launching breakthrough Stabilizer™ and PowerFlex™ technologies.

Bruce Weisfeld, President of Etonic Holdings, LLC, commented, “We are extremely pleased to announce the exclusive Worldwide licensing agreement with Tom Rath and the Ray Cook Brands.  We continue our work to restore and reinvigorate Etonic and return the brand to its rightful place among the best athletic companies in the world. We plan on continuing the Etonic tradition of “firsts” by bringing to market many new developments and Ray Cook Brands is the ideal partner for this venture.”

About Etonic Holdings, LLC

Etonic Holdings, LLC, is a collaboration of the Weisfeld Group, Anthony L&S Footwear, and The Castlewood Group representing over one hundred (100) years of combined experience in building brands in the apparel and footwear sector.

About Ray Cook Brands

With 200+ tour wins including all four major championships, Ray Cook Brands offers a wide variety of golf equipment, apparel, and accessories under a number of lines including Ray Cook, Hot-Z, Solus, Bullet, and now Etonic.

Source: Ray Cook Brands

Categories: Sports-related Business, Sports

Tags: Etonic Holdings LLC, Golf, Golf Shoes, Ray Cook Brands

Brian Schwank
Director of Marketing, Ray Cook Brands
Ray Cook Brands
PO Box 80
North Chili, NY 14514
United States