ESPN is Most Socially Engaged TV Network in November

Freeform 25 Days of Christmas partnership with Kohl's is top branded content in November, and most-shared branded content in TV category in 2018 so far

Shareablee's November U.S. TV Network Rankings

Shareablee Inc., the global leader in audience-based social media measurement, today released their ranking of the most socially engaged American TV networks for November 2018. The ranking includes all television shows and all main network brand accounts under their respective networks, which were down 2.1 percent overall and reflected a total of 802.8 million actions (post-level reactions, shares, comments, retweets, and likes) across Facebook, Twitter, and Instagram in over the last month.

Disney’s ESPN earned the top ranking last month with 171.4 million cross-platform actions, while E! ranked second with 71.5 million actions. NBC came in third with 52.7 million actions, followed by The CW (48.4 million actions) and FOX News (47.5 million actions).

Other Findings:

  • The top-ranked Primetime TV shows on social media last month were The CW’s Riverdale (31.9 million actions), AMC’s The Walking Dead (14.8 million actions), ABC’s Grey’s Anatomy (6.8 million actions), ABC’s Dancing with the Stars (4.2 million actions), and The CW’s The Flash (3.7 million actions).
  • Freeform’s 25 Days of Christmas partnership with Kohl’s, was the top branded content in November with 301K shares, 144K reactions and 39K comments.
  • ABC Television topped the video rankings with 549.3 million views in November, followed by ESPN with 393.1 million views, and NBC with 303.3 million views.
  • The fastest growing TV networks in November were FYI Network (up 176.5 percent), HBO (up 155.4 percent), Fusion TV (up 139.3 percent), the Discovery Life Channel (up 129.2 percent), and VH1 (up 87.1 percent).

About Shareablee

Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.

Source: Shareablee Inc.


Categories: Social Media

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