ESPN is Most Socially Engaged TV Network in December
The Voice partnership with Target is the top branded content in December
NEW YORK, January 9, 2019 (Newswire.com) - Shareablee Inc., the global leader in audience-based social media measurement, today released their ranking of the most socially engaged American TV networks for December 2018. The ranking includes all television shows and all main network brand accounts under their respective networks, which were down 16.3 percent in overall engagement and reflected a total of 681 million actions (post-level reactions, shares, comments, retweets, and likes) across Facebook, Twitter, and Instagram in over the last month.
Disney’s ESPN earned the top ranking last month with 169.1 million cross-platform actions, while NBC ranked second with 50.5 million actions. FOX News came in third with 44.7 million actions, followed by The CW (41 million actions), and E! (37.7 million actions).
- The top-ranked Primetime TV shows on social media last month were NBC’s E! News (28.4 million actions), The CW’s Riverdale (22.9 million actions), CBS’ Entertainment Tonight (7.7 million actions), The CW’s The Flash (5.9 million), and The Voice (3.4 million actions).
- The Voice partnership with Target featuring Jennifer Hudson was the top branded content in December with 4.1K shares, 28.8K reactions, and 1.3K comments.
- ABC Television topped the video rankings with 434.2 million views in December, followed by ESPN with 414.7 million views, and NBC with 315.5 million views.
- The fastest growing in TV networks, in terms of number of engagements, in December was Cinemax (up 222.9 percent), Discovery Life Channel (up 160 percent), TV Land (up 152.3 percent), LMN (up 119.1 percent), and Ovation (up 46.2 percent).
Shareablee is the leader in audience-based social media measurement for media publishers, agencies and brands that want to understand the impact and effectiveness of their cross-platform social media campaigns. Launched in 2013, Shareablee empowers brands by providing data that can help them define and drive success on social media by arming them with metrics and predictive analytics that inform powerful best practices. Shareablee is the leading authority on audience intelligence, competitive benchmarking and actionable insights with clients in 15+ countries.
Source: Shareablee Inc.
Categories: Media Industry