User Reviews Are Helping Small Businesses Become More Trustworthy; Engage Customers With

Customer reviews have a big influence on a business's ability to make sales.

Price and features used to be the main selling points for any good product or service. But with information available nearly everywhere, what real people have to say about products matters. That's why more companies are leveraging user reviews and feedback to promote their goods and services. helps companies share important news, stories, and information through easy and affordable press release distribution services. Businesses can share news of well-received products, positive user reviews, and other information that can influence customers' buying habits.

"Reviews help demonstrate that the business understands what customer satisfaction looks like," says Erik Rohrmann, COO at "Feedback, whether good or bad, will typically always lead to a more positive experience for the customer. It's valuable information that can help improve credibility and provide social proof, all you need to do is ask."

According to a Fan & Fuel report, 92% of people hesitate to complete a purchase if the product has no reviews available. More than 90% of people refrain from buying online completely if the product has no reviews, whether good or bad.

User reviews are fast becoming one of the most effective marketing tools for businesses. Supplemented with strategic press release distribution, businesses can develop new and innovative marketing campaigns to reach and influence their target audience, turning potential buyers into enthusiastic brand advocates. helps CEOs and business leaders improve their targeting and reach via simple and effective press release distribution services. To learn more about how to create newfound value through press release content, visit

About provides simple, affordable press release distribution services to public and private companies through the most comprehensive networks and 1.8M media contacts.

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Categories: Business News

Tags: pr, press release, pressrelease


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