Elleffe Design North America Retains Blaze Public Relations

Italian-Made Housewares Brand Hires Leading Lifestyle PR Agency

BLAZE Public Relations, the nationally recognized PR firm that represents leading consumer lifestyle brands, announced the addition of Elleffe Design to their well-established list of clients. Known for their specialization in high quality stainless steel designs, Elleffe Design is quickly growing throughout Europe, Asia and the Middle East and is now launching in North America.

“Since 2011, Elleffe Design has aimed to change the design of metal Serveware from cold and industrial to what we call expressive modern home décor that is warm, organic and artistic," said Elleffe Design Brand Director Rami Izadyar. “BLAZE’s understanding and passion for our brand voice and their dedication to earning the highest quality results for Elleffe Design makes us confident in their representation.”

The use of the newest techniques in the industry combined with steadfast dedication to Italian craftsmanship has been instrumental in Elleffe Design’s fast worldwide growth. The creativity to push the boundaries of what can be done with top quality, 18/10 stainless steel used in the designs allows the brand to differentiate itself from competitors.

The brand has utilized unique laser cutting as well as creating their own exclusive FDA approved process in order to vary the color of steel, including gold, bronze, copper and rose.

This unique approach to home décor makes Elleffe Design the perfect partner in this relationship. BLAZE will be executing high-level strategy to publicize within local, national and trade media outlets. These efforts will assist all of Elleffe Design’s current and planned expansion, in addition to earning general brand awareness.

“We saw great potential for success in Elleffe Design’s unique take on stainless steel combined with the unparalleled Italian design aesthetic,” said BLAZE PR President Matt Kovacs. “We’re excited to guide Elleffe Design throughout this expansion.”

About Elleffe Design

Founded in 2011, Elleffe Design creates the perfect fusion of innovation, style and functionality. The fresh and new stainless steel manufacturer looks to bring its Italian-made décor to North America. The dynamic brand is always pushing boundaries of what can be done with different materials, colors and the union of elegance and warmth to stainless steel. Elleffe Design aims to meet the needs of specialty stores, luxury hotels and restaurants. For more information, visit http://www.elleffedesignnorthamerica.com/  

In business since 1990, BLAZE is owned by Davies and is an award-winning, strategic public relations and marketing communications firm with offices in Santa Monica, Santa Barbara and Washington D.C. BLAZE believes in initiating smart conversations that facilitate consumer dialogue with a return to our client's bottom line.  Awards include two PRSA PRISM Awards, the Communicator Award, PR News PRism and the recipient of two Hermes Awards. For more information, visit www.blazepr.com.