Effortless Expands Channel Team — Continues Upward Momentum

Cloud Computing Firm Maintains Steady Growth

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​Effortless Office has four new additions to complement an already thriving team. Early this year the company transitioned Sonya Meline from channel manager to vice president of sales and marketing. The also brought on two new channel managers, Joey Jackson and James Hawkins. Then, this May, they brought on channel marketing coordinator; Avarra Gordon. These four individuals are expanding Effortless and continuing to build strong relationships.

The new VP, Ms. Meline, was initially connected to the company from her experiences as a client of Effortless. While an IT Director for several mid-sized healthcare companies, Meline leaned heavily on Effortless for infrastructure and desktop virtualization, along with advanced security. The company’s founder, Benjamin Gayheart said, “Sonya’s initiative when she was an IT Director showed us the kind of leader she is. That’s what got us in the door, and it’s what landed her this roll at Effortless.” With an entrepreneur spirit, Meline progressed through many positions in the company and led a path of success and big ideas. With her knowledge of the experiences of both the customer’s view points, and internally of the Effortless process, she has a perceptible confidence in what she can bring to the table for any business through Effortless’ many technology products. Meline’s support and advocacy in board and committee-chairwomen roles for multiple Veterans outreach organizations, Woman in the Channel, and Women in Technology set her further apart from ordinary.

"All that Effortless gives to their clients shows, because our customers stick around — and my goal is to contribute to our customer's loyalty!"

Avarra Gordon, Channel Marketing & Sales Coordinator

Joey Jackson, the company’s newest channel manager, comes from a strong customer service background, which easily translates into the partners and clients he serves at Effortless. Jackson worked in the casino industry, eventually becoming a Casino Director with 20 years in the gaming environment. He is also passionate about his role as a father, and about helping Vets recover from mental and physical issues so that they may transition into a happy and healthy civilian life.

Effortless’ new channel manager, James Hawkins, began his career in the cable industry as an installer and then moved up to account executive. His most recent experience was as vice president of sales for Voko Communications, and prior to that a successful channel manager for Broadvoice Communications and Birch Telecom. He also was director of business development at Allegiance Communications covering five states. Hawkins has significant impact on his community as he serves on the boards for Goodwill, Tyler YMCA, Meals on Wheels, and is vice moderator for Smith Baptist Association. He is a Chaplin for Tyler Twisters Semi-Pro Football Team and University of Texas at Tyler Basketball Team.

Finally, the newest team member, Avarra Gordon will be coordinating marketing and assisting in support of the sales team at Effortless. “You get what you give,” said Gordon, when asked what her goals are with her new role. “Effortless continues to push business standards. [They have] great understanding of each client’s needs and strive to be ahead of them as they grow and transform. All that Effortless gives to their clients shows, because our customers stick around — and my goal is to contribute to our customers’ loyalty!” Gordon is beginning her journey at Effortless with deep understanding of channel marketing programs, product marketing, and brand management. Prior to joining the team at Effortless, Gordon worked as a brand ambassador and served on the tradeshow and marketing management team of a national e-commerce site that has clients such as Google, Nike, and RockStar to name a few. She appreciates the strong relationships Effortless builds with their clients and looks forward to helping shape the ever-growing Effortless brand!

About Effortless

Effortless is an innovative Cloud and Security Provider, which migrates entire business infrastructures into the cloud. Effortless customers are businesses around the world that increase efficiency and save money by utilizing the solutions tailored to their business needs. Effortless brings customers into the cloud with a customized FlightPlan. They start with an IT audit; then, a private cloud is built using ClearSky Environment Technology. When the cloud has been tested and approved, Effortless migrates clients’ desktops, servers, applications, and the entire business network into the Effortless Cloud. Clients and their staff access this via high-level encryption from almost any Internet-enabled device. Effortless’ pay-as-you-go model provides a virtual desktop solution, which includes advanced security that goes beyond web/spam filtering, antivirus, and firewall to include signature, anomaly, and heuristic based detections. Plus, they include back-up and disaster recovery services (full redundancy and offsite servers), USA-based tech support, and much more. The company is strongly rooted in compliance such as HIPAA and HITECH, FFIEC, PCI and is SSAE 16 Certified. They are headquartered in Las Vegas, Nevada, with additional offices and representation around the United States.

Source: Effortless Office