NEW YORK, October 1, 2021 (Newswire.com) - Thought leadership pieces, TV interviews, magazine articles, and featured stories. These are just a few examples of earned media mentions. And, if you're unfamiliar, earned media mentions are defined as promotional efforts other than paid media advertising.
It's a powerful form of marketing that companies of all sizes and industries can use to build brand awareness, attract website traffic, improve search engine rankings, generate leads, and improve revenue.
Now, if earned media is the catalyst to positive outcomes for a business, why isn't everyone doing it? Why aren't companies plastering their name all over the most popular publications in their industry?
The problem is they don't know how to secure these types of features.
"Creating unique story angles and pitching the media is an art our team at Newswire has mastered," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Every day, our team refines their craft, leverages their years of experiences and the relationships they've created with the media to help our clients secure features that boost their credibility and amplify their message."
Earned media mentions are a byproduct of creativity, strategy, and communication. For our clients in the healthcare industry, in particular, our team's ability to craft compelling stories and launch targeted campaigns continues to give them a competitive edge over their competition.
For example, we helped a healthcare technology company land major-market television coverage, placements in lifestyle and medical publications, countless website and press release views, and achieve prominence in internet searches.
"The healthcare industry is highly competitive and a crowded space," added Terenzio. "Earned media mentions in relevant and prominent publications continue to help our clients stand out from their competition and generate the buzz needed to grow their business and improve their bottom line."
If you want to finally secure your piece of market share and stay in front of your target audience and the media, we're offering free Media and Marketing assessments and 10% off your next press release.
Newswire delivers its best-in-class technology as a service to provide high-impact press release distribution, empowering the Media Advantage: greater brand awareness through earned media, increased traffic, greater search engine recognition, more leads, and increased sales.
Newswire is the only one in the industry that provides the Media Advantage Plan "MAP" that provides press release campaign automation that delivers press releases, media outreach and targeted commercial marketing to provide customers the going to market advantage required to compete for the mindshare and market share needed to accelerate sales. The "MAP" provides Newswire experts that customize a media and marketing communications plan and platform that ensures timely campaign production, and in a cost-effective manner that produces more value.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
For more information, visit http://www.newswire.com.
CMO and SVP of Media and Marketing Communications