Discovery Data Creates Innovative New Advisor Performance Tracker

Discovery Data

​Discovery Data, the leading financial services industry provider of data and analytics on firms, retirement plans and professionals, has created an innovative new advisor performance tracker, Advisor Success Level (ASL), to better assist clients in segmenting and prioritizing outreach to practicing retail financial advisors.

Discovery Data looks at a group of factors that in combination are highly accurate in establishing the relative success level of an advisor in comparison to all advisors in the industry. An advisor is assigned to a level between one and five based on how they measure for each category and then the average is calculated across all categories to determine the ASL, resulting in a specific overall score as well as a quintile grouping.

All success levels are accompanied by an ASL Confidence Score. The ASL in combination with the Confidence Score equips Discovery Data clients with a quick measure of advisor practice size, allowing for improved targeting.

“No one profile point on its own can be relied upon to determine the size of an advisor’s practice,” stated Bob Herrmann, CEO of Discovery Data. “Clients can use ASL and layer in additional factors that matter to them to prioritize their outreach even further.”

About Discovery Data
Discovery Data offers a consolidated view of the financial services and insurance industries, including all BD and RIA firms, over 725,000 reps, 2,200 trust companies, 800,000 retirement plans and 1.8 million insurance agents. Access to our data is provided via subscription to an online portal and through our Salesforce app, custom API integrations and secure HTTPS and FTP sites. In addition, we are the industry leader in data hygiene services and experts in data-driven market insight, email marketing campaigns and outbound call center lead generation. Many of the world's largest and most successful institutions rely on Discovery Data to understand the industry and to identify, reach and do business with firms and professionals throughout North America. For more information, please visit

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Discovery Data

Source: Discovery Data


Categories: Financial and Insurance Services, Asset Management

Tags: Advisor Performance Tracker, Advisor Quintile, Advisor Success Level, ASL Confidence Score, Discovery Data, Financial Services Industry, Targeting

About Discovery Data

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Michelle Klotz
Press Contact Discovery Data
Discovery Data
12 Christopher Way, Suite 300
Eatontown, NJ 07724
United States