Datacrushers Announces SplitIt Partnership to Bolster the Relationship Between Fintech, eCommerce and Cart Abandonment Using Machine Learning and AI
NEW YORK, December 5, 2017 (Newswire.com) - Datacrushers, the leading eCommerce revenue discovery and cart abandonment platform powered by Machine Learning, AI, and Natural Language Processing today announced it has entered into a strategic partnership with SplitIt, a New York-based eCommerce Fintech startup that enables online and retail consumers to divide the total cost of their purchases across interest-free payments without opening or applying for a new credit line or running a credit check.
Globally, eCommerce websites suffer from revenue abandonment rates reaching upwards of 90 percent which translate into over $1.2T annually in lost sales. Datacrushers and SplitIt formed a strategic partnership to deliver highly effective cart, search, and browse abandonment recovery campaigns driven by automated and actionable analytics to combat the chronic epidemic of revenue abandonment online merchants suffer from every day. Datacrushers makes it radically simple and easy for online retailers worldwide to understand effortlessly the otherwise obscured three main data points found on every eCommerce site: User, Site and Product analytics. Using machine learning and artificial intelligence, Datacrushers’ revenue discovery platform instantly turns the collected data and turns it into actionable analytics, allowing the eCommerce merchant to easily take an action from any data point.
Datacrushers’ platform is language and currency agnostic; in most online retailers can be up and running and generating revenue on the same day of deployment with no IT or tech intervention.
“With the explosive growth of eCommerce and the ever-tightening, synergies between Fintech and eCommerce, Datacrushers took the next logical step and partnered with Fintech market leaders such as SplitIt to support, boost, and enable their customers’ online sales and conversions,” said James Oppenheim, CEO of Datacrushers.
“By connecting our easy-to-install, single script on a merchant’s website, Datacrushers applies our machine learning and artificial intelligence algorithms across the sites’ data to identify areas of revenue loss, including cart abandonment, search abandonment, browse/product abandonment, site-wide revenue-bleed, and traffic and product analytics while identifying new revenue opportunities using the unique shopping patterns and interactions of the site’s online shoppers and customers. We then present the ongoing collected data analytics back to the merchants in a clear and comprehensive dashboard. The analytics are all actionable enabling merchants to engage their shoppers directly from the dashboard with 1-1 or mass personalized campaigns and begin to recover serious revenue from Day 1.”
“We are delighted to partner with SplitIt, which is quite literally changing the way consumers transact at the point of sale, by adding on a layer of actionable analytics to empower SplitIt merchants to direct more abandoned and lost sales back to the site and cart to complete their purchases while using live shopper analytics to create user segments for direct 1-1 marketing campaigns,” continued Oppenheim.
“Our newly formed partnership with Datacrushers is two-fold. First, it will allow SplitIt to introduce a powerful toolset of machine learning and AI-powered conversion features to our merchants to help them identify new revenue potentials across their sites and recover lost sales and abandoned carts with ease and at massive scale. Second, Datacrushers is equipping SplitIt with top-layer analytics and merchant insights, allowing us to better understand our merchants’ businesses and to better answer our customer’s conversion and payment needs,” said Gil Don, CEO and Founder of SplitIt.
Datacrushers is a revenue discovery platform and global leader in site-wide revenue and cart recovery and acceleration. Founded in 2015, Datacrushers uses Machine Learning and A.I. along with NLP to identify and recover revenue loss, cart abandonment and new revenue sources across any site. We complete a deep ongoing analysis of eCommerce websites by monitoring the three main focal points of any site: User, Site, and Product.
Unlike traditional cart abandonment platforms, Datacrushers does not require shoppers and customers to be logged in to conduct both on and offsite campaigns. We use a wide range of data-driven and analytics-based conversion tools to target the shopper at the right time with the most accurate and effective campaign to drive the sale.
Datacrushers is platform, language, and currency agnostic and requires only a few lines of code to get started, thus delivering an ultra-fast, go-to-market with minimal set-up time and tech intervention.
Based out of Tel Aviv, Israel, Datacrushers has clients worldwide including in the US, China, Russia, UK, Germany, and more.