Data-Driven Marketing: Aislelabs Announces 360 Mall Case Study

Aislelabs has put together a new case study based on its client Tamdeen Group

Aislelabs Inc. is pleased to announce that it has released a new case study focusing on 360 Mall, a Tamdeen Group property. Download the case study here:

360 Mall is a unique retail, leisure, sports, and luxury entertainment destination that aims to provide the best customer experience in Kuwait. It is the region’s first mixed-use destination owned and managed by the multi-billion dollar Tamdeen Group.

360 Mall looked to consolidate customer data and increase sales using marketing technology but encountered challenges in building a centralized CRM. The fragmented systems previously used to collect and manage customer profiles made it difficult to run effective campaigns, creating incomplete entries and duplicate customer identities.

Aislelabs' enterprise-grade WiFi marketing and location analytics were deployed at 360 Mall. Using the platform, they were able to consolidate user profiles from multiple touchpoints and secure overall impressive results, amplifying over 35,000 unique customer profiles with a 146% increase in organic customer acquisition. It provided a customer-centric approach to increase customer engagement.

“Your tenants and customers are always looking to make decisions faster,” said Aram Mkrtchyan, Marketing General Manager for 360 Mall. “With the power of Aislelabs to connect customer data at scale, we were able to transform digitally into a customer-centric leader in the region.”

This new case study details how the Aislelabs product suite helped 360 Mall build a CRM from several customer touchpoints. It presents how the product suite was implemented in only 10 months to engage with new and returning customers to grow their CRM with rich, user profiles that were far more engaged with the brand. Download the case study now:

Aislelabs services numerous industry verticals including airports, retail, brands, coffee shops, cafes, restaurants, venues, hospitality, and shopping centres. They work with top-tier property managers around the globe and can support even the largest of enterprise businesses. To learn more about Aislelabs, visit their website at or contact Aislelabs at 1 (888) 765-3645 or by email media(at)aislelabs(dot)com.

About Aislelabs Inc.: Aislelabs is a technology company offering the most advanced WiFi location marketing, advertising, and analytics platform in the market. They help clients build relationships with visitors and shoppers, marketing to them based on their behaviour inside brick-and-mortar spaces. Aislelabs technology empowers its clients to target audiences across all digital channels and create high-impact campaigns with measurable ROI.

Source: Aislelabs Inc.


Categories: Business Technology

Tags: 360 Mall, Aislelabs, guest wifi, retail technology, shopping center, Tamdeen Group, technology, wifi marketing

About Aislelabs Inc.

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Aislelabs is a technology company offering the most advanced Wi-Fi location marketing, advertising and analytics platform in the market.

Aislelabs Inc.
111 Berkeley Street
Toronto, ON M5A 2W8