Aislelabs Releases New Dalma Mall Case Study on How Shopping Centres Can Gamify Marketing

Aislelabs has put together a brand new case study, based on Middle East shopping centre Dalma Mall, detailing how gamifying the Wi-Fi experience can increase online following and real world visits.

Aislelabs Inc. is excited to release a new case study with their partner Dalma Mall, a super-regional shopping mall and one of the largest shopping centres in Abu Dhabi. The 2.75 million square feet shopping centre houses over 450 regionally and internationally owned brands. The new case study, detailing how Dalma Mall gamified customer acquisition and marketing using their Wi-Fi, is available here.

In an effort to increase foot traffic—both new and returning customers—to their shopping centre, Dalma Mall also wanted to grow their Instagram following and incentivize visitors to connect to the guest Wi-Fi in an effort to grow their CRM. Using tools native to the Aislelabs platform, they were able to launch its Winter Campaign "WiNFi - Connect & Win", offering visitors an opportunity to enter a Digital Raffle promotion to win the grand prize of a brand-new SUV.

This new case study, released by Aislelabs, details how Dalma Mall gamified the enterprise-grade Wi-Fi marketing platform and witnessed impressive results. Dalma Mall was able to increase their Instagram reach by over 9,000 followers throughout the course of the campaign and saw an 11% increase in unique visitors to the shopping centre. Click here to learn more about and to download the Dalma Mall case study.

Aislelabs services numerous industry verticals including shopping centres, airports, retail, brands, coffee shops, cafes, restaurants, venues, hospitality, and educational verticals. They work with top-tier property managers around the globe and can support even the largest of enterprise businesses. To learn more about Aislelabs, visit their website at http://www.aislelabs.com or contact Aislelabs at 1 (888) 765-3645 or by email media(at)aislelabs(dot)com.

About Aislelabs Inc.: Aislelabs is a technology company offering the most advanced Wi-Fi location marketing, advertising, and analytics platform in the market. They help clients build relationships with visitors and shoppers, marketing to them based on their behaviour inside brick-and-mortar spaces. Aislelabs technology empowers their clients to target audiences across all digital channels and create high-impact campaigns with measurable ROI.

Source: Aislelabs Inc.

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Categories: Marketing

Tags: Abu Dhabi, case study, Dalma Mall, digital raffle, foot traffic, footfall, mall, marketing, marketing campaign, middle east, shopping center, shopping centre, use case


About Aislelabs Inc.

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Aislelabs is a technology company offering the most advanced Wi-Fi location marketing, advertising and analytics platform in the market.

Aislelabs Inc.
111 Berkeley Street
Toronto, ON M5A 2W8
Canada