NEW YORK, April 18, 2022 (Newswire.com) - Did you know 4.9 billion people around the world use the internet? That means more than half (63.2%) of the world's population uses the internet to collect information.
For businesses of all sizes and industries, these figures point to opportunities to capitalize on consumer attention and attract website visitors.
As an industry leader in press release distribution, Newswire has effectively harnessed the power of press releases to help customers around the world turn their owned media into earned media.
"Press releases are an often overlooked marketing vehicle that deliver undeniable results such as brand awareness, increased website traffic, improved SEO and sales," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Since 2005, our team has leveraged consistent press release distribution to help companies distribute the right message to the right audience at the right time."
Companies that partner with Newswire and join the Media Advantage Plan (MAP) program know firsthand the power consistent press release distribution can have in generating real results and true value.
CyberLandr, a high-tech luxury camper that turns Tesla's Cybertruck into the basecamp for urban or wilderness adventures understands.
As part of the MAP, Newswire developed and implemented a dynamic go-to-market strategy that provided a clear roadmap with realistic goals to ensure the effectiveness of the campaigns and to help CyberLandr push its one-of-a-kind camper to new potential customers.
By putting the 5 P's of the program into action - People, Plan, Platform, Production and Performance, Newswire facilitated earned media mentions in Business Insider, CarScoops, Digital Journal, HYPEBEAST and Yahoo! News, to name a few.
These earned media opportunities came as a result of consistent press release distribution and strategic media outreach, which ultimately led to an uptick in organic website traffic. In August 2021, CyberLandr attracted over 20,000 unique visitors to their site, the highest monthly traffic in the company's history.
"At a fraction of the cost of outsourcing or hiring a full-time employee, our team became an extension of CyberLandr's and leveraged consistent press release distribution, our robust SaaS platform and our enriched distribution network to help this innovative company grow its visibility in the highly competitive RV industry," added Terenzio.
To learn more, visit Newswire.com today.
Newswire is a technology company that delivers press release distribution and press release campaigns by leveraging earned media outreach, SEO traffic and email marketing through campaign automation to help businesses land impactful media coverage, drive website traffic, generate leads and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.
To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com or check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.
CMO and SVP of Media and Marketing Communications