Competing on a Higher Level
KYND Cannabis Company fills pot hole by sponsoring professional enduro mountain bike and cyclocross racer
RENO, Nev., July 23, 2017 (Newswire.com) - KYND Cannabis Company is the first marijuana distributor in Northern Nevada to sponsor a professional athlete, turned cannabis ambassador.
In April, KYND partnered with local professional cyclist Teal Stetson-Lee, well-known as a top-level athlete in her sport, with the initial sponsorship of Teal's professional poster with local photographer Marcello Rostagni for the Sea Otter Classic in Monterey, California at the Mazda Raceway Laguna Seca. Teal finished 4th in the Enduro race and 6th in the Cyclocross race, respectively, in the Women's PRO / CAT 1 category. The Sea Otter Classic is the largest national outdoor cycling exposition, festival and racing platform in North America, drawing nearly 10,000 professional and amateur athletes and 70,000 fans.
KYND and Teal are excited to take their partnership to the next level to expand the conversation around marijuana and highlight the benefits for athletes and outdoor recreation enthusiasts. Teal will be the first of many local ambassadors to help promote the lifestyle brand. While marijuana use in the professional athlete circuit is still not totally approved, medical professionals recognize the healing benefits of the medicine.
"Cannabis has many redeeming qualities that aid in anti-inflammatory and pain reduction measures for ailments across the board," said Doctor Sean Devlin, chief physician at the Washoe Wellness Center and co-owner of KYND. "This benefit can be used for chronic pain or sore muscles after an excruciating sports competition."
"I am honored to be on the leading edge of conversations surrounding cannabis, a position that I do not take lightly," said Teal. "I recognize the controversial nature of the subject, because of long-standing stigmas, and I look forward to representing the KYND brand with honesty, integrity, and genuinity. Even without 100 percent approval in my sport for my position, I am willing to take the personal risk for the opportunity to be a part of something impactful. I believe deeply in personal responsibility and transparency. KYND offers products that have incredible value for improving people's quality of life, which aligns with my own values."
The cannabis industry is growing rapidly, both medically and recreationally, on a national level and having the right voices for sharing the message responsibly is an important part of KYND's mission.
Teal will also be helping to strategically build KYND's athlete ambassador program and hopes to initiate bigger conversations with governing bodies in the sport.
For more information, visit kynd.com. To learn about Teal Stetson-Lee head to tealstetsonlee.com.
Source: Kynd Cannabis Company